1851

A recent <a href="http://www.adweek.com/digital/snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations-2706022" target="_blank" rel="nofollow" target="_blank">Adweek article</a> outlined new Snapchat features that could help brands reach wider audiences and better gauge foot traffic in store. The enhancements are a part of Snapchat&#39;s&nbsp;focus on differentiating itself from other social media sites through location-based analytics.&nbsp;

The app&#39;s&nbsp;<a href="http://www.adweek.com/digital/snap-advertisers-can-now-see-if-their-ads-increase-foot-traffic/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations-2706022" target="_blank" rel="nofollow" target="_blank">Snap to Store</a> feature, which launched in August, tracks users who view an ad, then take action and visit the store featured in the ad. The feature is now available to all brands, whether they buy advertising or not and allows brands to&nbsp;view visitation metrics and demographics.&nbsp;

Snap to Store&nbsp;is just part of the some of the new updates available&nbsp;to brands. Another new feature&nbsp;is&nbsp;location categories, which allows brands to target ads to 150 specific locations, such as beaches and coffee shops. Radius targeting is also part of the update--this allows brands to pinpoint&nbsp;addresses or latitude-longitude coordinates and place ads in that area.

Max Maxwell, director of revenue product of audience and location at Snapchat shared,&nbsp;the ideas&nbsp;are to &ldquo;give marketers visibility into the scale of audiences who use Snapchat near their venues every day.&quot; He added that foot traffic stats provide marketers with &ldquo;a sense of which day&rsquo;s traffic is highest, what hours of the day are most relevant that are agnostic of any campaign that they may be running at that moment.&rdquo;

<a href="http://www.adweek.com/digital/snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations-2706022" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

Photo courtesy of Snapchat.&nbsp;

Adweek: Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations

1851 Franchise

These enhancements can help brands engage with the apps 100 million monthly users. 

adweek-snapchat-is-doling-out-free-stats-to-brands-on-how-many-users-visit-their-locations

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Adweek: Snapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their Locations

MORE STORIES LIKE THIS