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<p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to recipe recommendations. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Here's a look at how brands are using chatbots as part of their marketing strategies. <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">General Electric <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">GE is no stranger to the Snapchat crowd, having created an emoji-themed periodic table a couple years ago to make science more accessible to millennials and teens. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">For World Emoji Day in July, GE fashioned a Facebook Messenger bot named Dot the Bot, who doles out science facts in the form of a string of emojis. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">To wit: A picture of an envelope and the date 1971 is a clue to the year email was invented. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">For each question a consumer answers correctly, they receive either one or two points, depending on whether they needed a clue. <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Pizza Hut <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">The pizza chain's current mobile and Xbox apps remember users' orders and offer them deals. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">But this month, the company is rolling out a platform that plugs into Facebook Messenger to make ordering a pepperoni pie even easier. The location-based bot will allow customers to chat with a rep through a Facebook account and take advantage of deals from nearby restaurants. It will also automatically fill in delivery information and save their favorite orders. <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Whole Foods <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">The gourmet supermarket&#8217;s bot functions like a virtual chef who can read your mind through emojis. Foodies can search a database of recipes using food emojis or keywords such as type of cuisine or diet. <p style=" vertical-align: baseline; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Ping the bot a picture of a pineapple, and it will recommend a pineapple slushie. Send a watermelon emoji, and it will suggest a baked watermelon jerky dish. <a href="http://www.adweek.com/news-gallery/technology/5-ways-brands-are-incorporating-facebook-messenger-bots-their-marketing-172754?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-these-brands-are-incorporating-facebook-messenger-bots-in-their-marketing-5383" target="_blank" rel="nofollow" target="_blank">Click here to read the full list.</a>

1851 Franchise

The future of marketing is chat, especially within the Facebook Messenger app. 

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