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Adweek: Twitter Advertisers Now Have More Stats On Video Performance
The social media platform is teaming up with the video company Innovid to give advertisers more detailed information about who is watching their ads.
Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site.
Twitter and video company Innovid have announced a partnership that gives Amplify advertisers—Twitter's premium offering that runs preroll ads before video clips from 300 media partners including AOL, BuzzFeed and ESPN—viewability stats and numbers about who is watching their ads. Amplify is a revenue-sharing program that splits ad money between content creators and Twitter.
By plugging into Twitter's API, Innovid's clients—which include Disney, Mondelez and Toyota—will have access to stats and an option to run their promos as Amplify clips.
Tal Chalozin, co-founder and chief technology officer at Innovid, hinted that the partnership is part of a larger video push on Twitter's part that may include additional partners in the coming months.
Click here to read the full Adweek article.
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