1851

There&rsquo;s a trend that&rsquo;s been negatively impacting the restaurant segment of the franchising industry&mdash;millennials and Gen Z consumers have been ditching casual, legacy chains. A <a href="http://www.adweek.com/brand-marketing/younger-consumers-are-still-abandoning-casual-chains-heres-what-theyre-doing-to-fix-it/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-younger-consumers-are-abandoning-casual-chains-heres-what-restaurants-are-doing-to-fix-it-2706223" target="_blank" rel="nofollow" target="_blank">recent article in Adweek notes</a> that brands like Applebee&rsquo;s are closing locations and citing a drop in foot traffic as a major reason why. That&rsquo;s why chains in this category are re-thinking their images and rolling out new marketing initiatives.

One example of this is IHOP. In order to attract the younger generations of American consumers, the brand took the time to ensure that it&rsquo;s delivery and to-go processes were just right and up to par with today&rsquo;s technology standards. In an interview with Adweek, Brad Haley, IHOP&rsquo;s brand marketing chief, said, &ldquo;We wanted to make sure we could deliver the food in a way we knew our guests would want it. We spent a lot of time working on our packaging. That was one of those offline things we needed to do to make sure the technology would work as well as it possibly could.&rdquo;

Other brands that are finding ways to integrate technology and innovation into their concepts are TGI Fridays, Olive&nbsp;Garden and Red Lobster.

<a href="http://www.adweek.com/brand-marketing/younger-consumers-are-still-abandoning-casual-chains-heres-what-theyre-doing-to-fix-it/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-younger-consumers-are-abandoning-casual-chains-heres-what-restaurants-are-doing-to-fix-it-2706223" target="_blank" rel="nofollow" target="_blank">To read the original article, click here</a>.

Adweek: Younger Consumers Are Abandoning Casual Chains. Here’s What Restaurants Are Doing to Fix It

1851 Franchise

Integrating technology and innovation into legacy brands is a must for concepts looking to resonate with the next generation of consumers.

adweek-younger-consumers-are-abandoning-casual-chains-heres-what-restaurants-are-doing-to-fix-it

Comfort Keepers

Comfort Keepers Franchise - St. Louis Expansion - 1851 Franchise

Why St. Louis Is the Next Major Growth Opportunity for Comfort Keepers®

comfort-keepers-st-louis-franchise-opportunities

Keke's Breakfast Cafe

Inside Keke’s Breakfast Cafe’s Hands-On Training System: How the Brand Sets Franchisees Up for Success from Day One

inside-kekes-breakfast-cafes-hands-on-training-system-how-the-brand-sets-franchisees-up-for-success-from-day-one

Caring Transitions

Caring Transitions Ranks No. 358 on the Franchise Times Top 400 List for 2025

caring-transitions-ranks-no-358-on-the-franchise-times-top-400-list-for-2025

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® Proudly Serves Those Who Serve: Supporting Veterans on the Move and in Business

two-men-and-a-truck-proudly-serves-those-who-serve-supporting-veterans-on-the-move-and-in-business

Building a Caring Transitions Business as a First-Time Entrepreneur

building-a-caring-transitions-business-as-a-first-time-entrepreneur

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Adweek: Younger Consumers Are Abandoning Casual Chains. Here’s What Restaurants Are Doing to Fix It

MORE STORIES LIKE THIS