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For my entire time in the franchise community, I have heard of this epic hunt for the great unicorn &ndash; the secret to franchise growth. Conference after conference, people ask what the new secret is. Even when we know the truth is that there isn&rsquo;t one, we hunt, and for good reason. Pressures from leadership to sell, sell and sell drives sales teams to hunt, hunt and hunt.

In this franchising world, hunting is activity and activity creates the perception of winning.

I have written&mdash;dozens of times&mdash;that the secret will not be found. Is this said with forever certainly? Absolutely not. The speed at which technology is changing does create a hope that the unfound is someday discovered.

But a hunt without a victory is ultimately a giant waste of time. If that hunting happens in a field without unicorns, sales teams will continue to turnover because the executive leadership demands sales and the sales team thinks a unicorn will solve it.

Brands that have experienced great growth haven&rsquo;t found the single unicorn where you spend X amount of dollars and get this many so-called guaranteed results. Not Jersey Mike&rsquo;s. Not Arby&rsquo;s. Not Buffalo Wild Wings. Not Smoothie King.

&ldquo;If you can guarantee me deals, I will sign-up for your services,&rdquo; the prospect of our agency says.

&ldquo;I could lie to you like everyone else and tell you that you will grow through the magic of PR, but then, how could I sleep at night,&rdquo; I say, thinking about all of the other jokers in the business who sell on false perceptions.

The secret to a great hunt is not creating more noises to attract the prey, dressing up in better camo or finding the secret spot no one knows about (other hunters knew that spot and already left it). It&rsquo;s about time. Simply executing on the basics again, and again and again.

I have written about the team approach to sales &ndash; the need to have complete buy-in from operations, marketing and leadership in order to grow. Is that considered a unicorn? Absolutely not, because when sales teams bring that up someone shouts out, &ldquo;Just get me the leads.&rdquo;

Let&rsquo;s place the unicorn on the bench for a second. Let&rsquo;s focus on the components of great growth.

There is education and there are sales.

The two activities are different, but often lumped together when it comes to franchising.

Franchise development and franchise sales are vastly different, too. Yet, those terms are combined as well.

Franchise development is the combination of education (awareness) and sales (growth). It happens when you take a brand that executes the fundamentals (a great product, strong unit-level economics, great direction and a predicting continued demand for the brand) and applies a strong sales process to it. That sales process is comprised of why you/why now (your story), the delivery (your advertising, PR and marketing), your website (where leads will come to) and then the process of responding (quickly and informatively), qualifying and processing (discovery day, validation and through signing).

Also, franchise development doesn&rsquo;t stop at the sale. Why? Franchisees are the greatest tool for franchise growth.

Now the unicorn is back in the game. It&rsquo;s your franchisees.

Are your franchisees making money? Would they still say they would buy the brand? Are they swallowing up more units? Are they telling all of their buddies they found their unicorn?

If you truly want to understand the franchise development possibilities of your brand, start with the base of franchisees and understand the ins and outs of how they bought &ndash; the candidate journey. Invest in understanding what it would take for them to continue their growth. Rally the storytelling around them.

The unicorn &ndash; that single thing that will magically grow your brand &ndash; does not exist as a solo activity. It is a collective. It is a field of unicorns working together. But, if the franchisees are not satisfied, then good luck ever growing your brand &ndash; unless, of course, you take a good look in the mirror and figure out the pathway to correct it.

Attention Franchise Sales Teams: Time to End the Hunt for the Great Unicorn, Maybe

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If you truly want to understand the franchise development possibilities of your brand, start with the base of franchisees and understand the ins and outs of how they bought.

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HomeTeam Inspection Service

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Father-Son Team Brings HomeTeam to Northern Virginia to Increase Impact on Real Estate Community

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Urban Bird Hot Chicken

10 Reasons to Buy an Urban Bird Hot Chicken Franchise - 1851 Franchise

10 Reasons to Buy an Urban Bird Hot Chicken Franchise

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Caring Transitions

Meet Nan Hayes: The Industry Trailblazer Strengthening Caring Transitions’ Operational Leadership

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Griswold

Griswold Celebrates Record-Breaking Best of Home Care Recognition, Including No. 1 Ranked Provider Nationwide

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Griswold Named 2026 Best of Home Care Endorsed National Provider

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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What industries are trending in franchising? As consumer behavior continually shifts and technology continues to drive the further evolution of operations, some franchising sectors are gaining momentum, offering opportunities for franchise owners at any experience level.A proper assessment of trending franchise industries can help zees ensure alignment of the investment against lifestyle goals, scalability of a given model and general demand over the long-term.<h2>Why Certain Franchise Industries Are Gaining Traction</h2>Franchise trends are often driven by lifestyle changes, demographic shifts and evolving expectations in terms of desired flexibility and convenience. Lifestyle-driven franchising is playing a growing role and industries that combine the notion of service-based models (with flexibility and less overhead) are also increasingly attractive.“Recently, during our 2025 national conference, our co-CEO mentioned that this has been a booming time for leisure travel,” said&nbsp;<a href="https://worldtravelholdings.com/">World Travel Holdings</a> Public Relations and Corporate Communications Manager,&nbsp;<a href="https://www.linkedin.com/in/michael-cadigan-3a156b86/">Michael Cadigan</a>. “Not just for people booking trips but for those entering the industry because of the lifestyle it offers.”<h2>Trending Industries</h2>So, what industries are trending in franchising?&nbsp;Here are five that stand out:1.&nbsp;<a href="https://1851franchise.com/what-are-the-best-travel-agency-franchises-2721343">Travel And Leisure</a> Franchises tied to leisure travel are benefiting from renewed demand and remote-friendly operations.&nbsp;“As long as you have a stable internet connection, you can stay plugged in with clients and customers,” Cadigan said. “Being able to work from anywhere allows people to enjoy the lifestyle they’re looking for.”2.&nbsp;<a href="https://1851franchise.com/low-cost-home-service-franchises-2729482">Home And Property Services</a> Maintenance, repair and specialty home services remain popular due to aging housing stock and infrastructure, which can deliver something close to recession-resistant demand. These franchises often feature lower startup costs and scalable operations.3.&nbsp;<a href="https://1851franchise.com/best-health-and-wellness-franchises-2026-2730886">Health, Wellness And Recovery</a> From fitness studios to recovery and wellness concepts, franchises focused on physical and mental health are continuing to grow as American consumers prioritize long-term general health.4.&nbsp;<a href="https://1851franchise.com/exploring-eco-friendly-franchises-for-world-environment-day-2725492">Eco-Friendly And Sustainable Services</a> Franchises focused on cleaning, energy efficiency and sustainability-focused services appeal to entrepreneurs prioritizing values (they also tend to tout recurring revenue and tighter operating models).5.&nbsp;<a href="https://1851franchise.com/ai-impact-restaurants-franchises-human-centric-technology-2730903">Technology-Enabled Retail And Services</a> Brands utilizing tech like automation (or data and digital platforms) are improving overall efficiency while minimizing labor challenges (rendering tech-forward franchises en vogue).<h2>Key Takeaways</h2><ul><li>Follow lifestyle-driven demand (as opposed to hype) &nbsp;</li><li>Assess scalability and overhead (before investing) &nbsp;</li><li>Seek out industries with recurring or essential services &nbsp;</li><li>Assess whether the business model supports flexibility &nbsp;</li><li>Align industry trends with your long-term goals</li></ul><h2>The Bottom Line</h2>So, what industries are trending in franchising? Travel services, home services, wellness, sustainability and tech-enabled concepts are all experiencing continual momentum at the moment. By developing a thorough understanding of where demand is growing and why, prospective franchise owners can make better decisions and invest with confidence in industries well-positioned for strong long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What industries are trending in franchising?

What industries are trending in franchising? From travel and wellness to home services and eco-friendly concepts, these industries are trending as demand grows for flexible, scalable business models.

What Industries Are Trending in Franchising? A Guide For Prospective Franchisees

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Can I sell my franchise later? It’s a question frequently asked by those looking to enter entrepreneurship. And it’s an important one. While franchising is generally positioned as a long-term commitment, most franchise agreements do allow owners to exit. But there tend to be conditions. A comprehensive understanding of how resale works, what approvals are required and the fees that could apply can help potential franchise owners plan ahead in the protection of their investment. Because an exit plan doesn’t have to be a red flag.“When you enter into owning your own business, it’s always OK to have an exit strategy,” said&nbsp;<a href="https://www.pigtailsandcrewcutsfranchise.com/">Pigtails &amp; Crewcuts</a> Vice President of Franchise Development,&nbsp;<a href="https://www.linkedin.com/in/michelle-holliman-2132313/">Michelle Holliman</a>. “Life happens. Sometimes you can’t control that.”<h2>Franchisor Support</h2>Circumstances change. While there are exceptions, generally, franchisees can sell their location to a qualified buyer, a process which requires franchisor involvement. Transfers of the business can also prove mutually beneficial.“If, for whatever reason, you open the business and lose passion or realize that it’s not the right business for you, yes, you can sell your franchise,” Holliman said. “You can look to your franchise support and find out what they can do to help.&nbsp;I will do everything in my power to help them get out because I don’t want closures. I want&nbsp;<a href="https://1851franchise.com/franchising-an-existing-business-how-to-balance-calculated-risk-with-strategic-planning-2725335">transfers of ownership</a>. Somebody else out there who is going to be passionate about the business.”<h2>Practical Considerations For Reselling A Franchise</h2>For franchisees asking, "Can I sell my franchise later?" the answer depends on whether you follow the rules outlined in the franchise agreement. Here are five key considerations:<ul><li>Franchisor Approval Is Required. The franchisor often specifies a required net worth and liquid capital. &nbsp;</li><li>Cultural Fit Matters. Franchisors often evaluate whether a buyer is well aligned with the brand’s core values. &nbsp;</li><li>Transfer Fees Are Common. Most franchise agreements require a transfer fee paid if ownership changes hands. &nbsp;</li><li>Closing Has Consequences. If a franchise is closed rather than sold, liquidated damages clauses may apply. &nbsp;</li><li>Communication Helps. Working together with the franchisor can enable a smoother process. “Because they have their own requirements,” Holliman said. “They’ll make sure the buyer matches financially, meets the net worth requirements and aligns with their core values.”</li></ul><h2>Plan Ahead, Ask Questions</h2>Franchise ownership is far from risk-free. And exiting the business is often inevitable. Therefore, planning for an eventual exit can help deliver clarity and peace of mind during what can be a complicated process. Reviewing resale terms during due diligence, before signing a franchise agreement, is essential.For prospective owners wondering, "<a href="https://1851franchise.com/guide-to-selling-franchises-101-evaluating-your-franchise-assets-marketing-your-opportunity-managing-the-lead-and-setting-growth-goals-2719880#stories">Can I sell my franchise later</a>, there’s a clear takeaway: the short answer is yes. But successfully doing so hinges on a thorough understanding of each franchise agreement, proactive communication with the franchisor, and the early development of a strong exit plan.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

Can I sell my franchise later? In this guide with expert tips, understand your exit options and learn how franchise resales, transfers of ownership and franchisor approval typically work.

Can I Sell My Franchise Later? A Guide For Prospective Franchisees

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Building&nbsp;<a href="https://1851franchise.com/how-do-you-build-a-franchise-business-plan-2717037">a business plan</a> is a crucial operational step for any entrepreneur. But how do I build a business plan for a franchise that complements the franchisor’s system while addressing the unique needs of a given location? In this guide with expert tips, you’ll learn how to craft a thoughtful, actionable franchise business plan.<h2>Start With The Franchisor’s System In Mind</h2>So, how do I build a business plan for a franchise? Well, avoiding repetition is a good start.“You specifically don’t want to duplicate what your franchisor is doing,” said long-time multi-unit&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a> franchise owner,&nbsp;<a href="https://www.linkedin.com/in/haynes-chidsey-6a36a06/">Haynes Chidsey</a>. “There’s a reason why you join a franchise system and why you pay the fees and costs associated with it.”A strong franchise business plan should take advantage of the resources, marketing and operational systems that the franchisor provides (while utilizing daily experiences at the local level to help fine-tune what matters locally).<h2>Focus On Local Priorities</h2>A franchise business plan should be&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-to-build-a-strong-franchise-brand-presence-in-your-local-community-2729771">locally focused</a>. It should reflect the unique characteristics and needs of each local market. It’s essential to identify opportunities to attract local customers, build relationships within the community at the local level and tailor services to the regional preferences required by each market.“Be complementary to what your system provides,” said Chidsey. “Stay locally focused. That’s what I would say is key. Avoid mistakes by focusing on the magic.”<h2>Practical Steps For Building Your Plan</h2><ol><li>Assess Both Market And Competition – Build a thorough understanding of local demand, competitors and potential customer base. This will lead to more informed projections. &nbsp;</li><li>Define Financial Goals – Include startup costs, ongoing fees and revenue expectations in the business plan. Staffing, rent, marketing and working capital should all be factored in. &nbsp;</li><li>Leverage Franchisor Resources – Incorporate the systems, training and support offered by the franchisor (instead of reinventing processes). &nbsp;</li><li>Set Operational Priorities – Decide which areas require hands-on local management (as opposed to areas guided by the franchisor). Focus energy where it’s most impactful. &nbsp;</li><li>Review And Adjust – A business plan shouldn’t be static. So, track performance, adjust strategies and refine priorities as the franchised business scales.</li></ol><h2>The Takeaway</h2><a href="https://1851franchise.com/chapter-3-developing-a-franchise-business-plan-2722586">Creating a franchise business plan</a> is about balance. With a clear plan that integrates franchisor resources and local insight, franchisees can confidently move forward, knowing their businesses are structured to thrive. Leveraging a proven franchisor system to make smart, locally relevant decisions is key. By slowing down to go fast, and catering to the local trends or demands unique to each market, zees can more effectively build a roadmap and franchise business plan capable of delivering long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I build a business plan for a franchise?

How do I build a business plan for a franchise? In this guide with expert tips, learn how to build a plan that leverages franchisor resources, focuses on local priorities and brings long-term success.

How Do I Build a Business Plan For a Franchise? A Guide For Prospective Franchisees

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Amada Senior Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Amada Senior Care is a non-medical home care, assisted living placement, and related senior-support services with multiple revenue streams.

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Beef 'O' Brady's Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Beef ‘O’ Brady’s is a family sports pub concept built around community, casual dining and lifelong local loyalty.

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image of urswim franchise deep dive costs and fees and investment range

Franchise Opportunity Deep Dive: A purpose-driven swim instruction and aquatics management franchise offering at-home, indoor and community-based swim programs.

urSwim Franchise Costs, Fees, Profit and Data for 2026

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Attention Franchise Sales Teams: Time to End the Hunt for the Great Unicorn, Maybe

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