1851

Once a lead comes into the franchise site, the next most important piece is the management of the lead. This is where integration with a CRM platform becomes very valuable to a franchise leadership team, providing a clear glimpse into KPI performance and lead processing.

There are several CRM platforms commonly used by franchisors, the largest being <a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">FranConnect</a>, along with <a href="http://frmsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">FRM Solutions</a>, <a href="http://ifxonline.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">IFX</a>, <a href="http://franchisesoft.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">Franchise Soft</a>, <a href="http://www.franchisesalescrm.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">Franchise Sales CRM</a>, and <a href="http://www.naranga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-franchise-industry-crm-systems-2703202" target="_blank" rel="nofollow" target="_blank">Naranga</a>. We asked FranConnect President Keith Gerson and FRM Solutions&rsquo; President Stan Friedman about adding a CRM solution to a sales process.

1851: At what point in a franchisor&rsquo;s lifecycle should a brand add a CRM?

Gerson: From day one. In research that has been published in the 2017 FranConnect/IFA Franchise Sales Index, it&rsquo;s been proven that the ability to track and act upon metrics such as &ldquo;initial lead response time&rdquo; can increase closing effectiveness rates by as much as 5X. For that matter, it&rsquo;s also critical to know that leads are being responded to at all given that 52 percent of candidates are never even contacted. And let&rsquo;s not forget the importance of having a CRM that can automate lead nurturing campaigns based on stage of sale, etc. All these things are part of a good CRM.

Friedman: Ideally, day 1. Begin with the end in mind. You can&rsquo;t scale and manage what you don&rsquo;t or can&rsquo;t measure. Today, franchise specific CRMs provide so much more than just contact management. There is a tremendous amount of business intelligence information woven into these tools. The metrics and KPIs that they deliver are simply not evident to those relying only on spreadsheets or non-franchise specific tools. Whatever you spend for lead generation, don&rsquo;t squander those leads for lack of proper tools to manage them.

1851: What advice do you have in finding the right CRM solution?

Gerson: You want to find a CRM that has some of the following capabilities &ndash; native apps to allow management from smartphones and handheld devices; the ability to handle lead parsing and web-services to eliminate the need to key-in information into the CRM; text-campaigning capabilities as 92 percent of text messages are opened and read; workflow capabilities so that marketing campaigns are not just automated, but can be personalized for a large variety of different groups based on their interests; robust reporting including drop-off rates, pipelines reports with visibility into where all leads are in the sales cycle (and how long they&rsquo;ve been stuck in statuses), etc.

Friedman: There are several franchise specific tools to choose from. Shop them all and find the one that fits best for you and your budget. You should pick one that is easy to access, easier to use and that provides an experience for both your sales people and their candidates.

Best Franchise Industry CRM Systems

1851 Franchise

FranConnect and FRM Solutions Discuss What Franchisors Should Look for In CRM System

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

best-franchise-industry-crm-systems

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Best Franchise Industry CRM Systems

MORE STORIES LIKE THIS