1851

<div id="pastingspan1"><span style="">A report from research firm <a href="http://www.emarketer.com/Article/Social-Marketing-2015-Key-ROI-Will-Come-Within/1011305?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">eMarketer</a> found that 89.5 percent of U.S companies would use social media for marketing purposes in 2016. It&#8217;s a powerful and inexpensive tool that brands can use to highlight their services, announce their growth and connect with consumers. But more and more, brands are leveraging social media to build awareness around franchisee recruitment.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Social media can help personalize the franchise recruitment process and emotionally connect prospective candidates to your brand through unique storytelling. While purchasing a franchise will always be a financial decision, social media allows brands to connect prospects with like-minded entrepreneurs already thriving in a system. Scott Thompson, vice president of franchise development for <a href="http://premiumfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Premium Franchise Brands</a>, said this is one of the avenues his brands use to help promote the <a href="http://jan-pro-executivefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">JAN-PRO</a> and <a href="http://www.maidright.com/franchising/executive-opportunities/tab-one/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank">Maid Right</a> franchises.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Content is king in terms of social media recruitment and if you provide well told stories about successful owners through those channels, you will be able to add a personal touch to your brand and get people on board quicker,&#8221; Thompson said. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Thompson went on to say the key to excelling in social media recruitment is to have a sound strategy. Simply putting one of these success stories up and sharing it across all social media channels is not enough. For instance, recruitment on Facebook can be a bit more personable because that site is used to connect with people, while Twitter can be used to highlight financial stats of a brand. It all depends on the type of platform you want to use for recruitment, but the goal is to engage with investors.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;The mistake is brands try to sell over social media, but the goal is for the candidates to engage with you. Each site has a different use and you want to connect with them in the way the site was designed,&#8221; Thompson said. &#8220;LinkedIn requires a more professional stance, so you want recruitment to be more business-like, while Facebook, you can interact with the people in a more personal manner.&#8221; </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Possible investors can get the numbers about a brand once they meet with a franchise representative or dig into a franchise development website. But the quickest way to get them there is to show them that there is a history of success. Ryan Paul, vice president of digital for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=best-practices-for-franchisee-recruitment-on-social-media-4319" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a>, said showing a relatable story over social media is the best way to go.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;You want to paint a picture over social media of a successful situation the potential franchisee can see themselves in. That is why it is better for brands to use more pull-marketing techniques, instead of push marketing,&#8221; Paul said. &#8220;It&#8217;s a tactic of using attraction over promotion because prospective investors aren&#8217;t going to go on social media to look at ordinary advertisements. You can mention tidbits about the brand and the investment opportunity, but you want to keep it relevant to your audience by showing them they too can be like current successful franchisees.&#8221;</span></div><div style="  font-style: normal; "></div>

1851 Franchise

Telling personal stories and sharing them over social media can help engage new business

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Best Practices for Franchisee Recruitment on Social Media 

best-practices-for-franchisee-recruitment-on-social-media

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Best Practices for Franchisee Recruitment on Social Media

MORE STORIES LIKE THIS