Bill Hooks: Southern Hospitality is Not Just for the South

What came first, the chicken or the egg? This question has long perplexed many people for years and will probably continue to do so [caption id="attachment_15363" align="alignright" width="204" caption="Bill Hooks"][/caption] until the end of time. One thing is for certain, America is hooked on chicken. Entrepreneur Bill Hooks has joined the trend, and recently signed a five-unit deal with Slim Chickens to grow the brand’s presence in Nebraska and Iowa. The first three of five locations will be situated in the Omaha/Lincoln area and two restaurants are slated to open in Des Moines, Iowa. When asked about the business, Hooks said, “The fast-casual segment is growing rapidly, especially the chicken business. We’re currently cornering the chicken segment in the area by focusing on opening five locations in the next five years, but ultimately I would like to keep going and foresee us opening 20 restaurants in less than a ten year span.” Slim Chickens is unique to the area and will stand out in the new development market with its variety and its modern design. Slim Chickens offers customers the option of multiple, homemade sauces and variety in their fresh-never-frozen and hand-battered chicken. Hooks’ Slim Chickens restaurants will also feature a liquor license, further separating them from the competition. Slim Chickens opened in 2003 in Fayetteville, Arkansas, with a focus on culinary excellence in a fast-casual setting. Guests can always expect fresh chicken tenders and wings cooked to order and served with handmade dipping sauces made from scratch. With 13 locations today, and a fanatical following in Arkansas, Oklahoma, and Texas, the eternally cool brand is an emerging national franchise leading the “better chicken” segment and intends to grow nationwide to a footprint of 600 restaurants over the next decade. With Slim Chickens, everyone everywhere can appreciate honest food and socializing with friends and neighbors. To learn more about the brand, visit slimchickens.com, and for franchise opportunities, visit slimchickensfranchise.com.