1851

Do you ever wish you could bring your online fans into the kitchen with you? To show them how you craft the perfect better burger, or how you can create a down-the-line pizza in 180 seconds? Or do you wish you could deliver at-home fitness tips on Facebook and be able to field questions about technique right in the comments? Well, you can. And you should. From Periscope to Meerkat and now Snapchat&#8217;s Video Chat and Facebook Live, live streaming is here, and it&#8217;s having a moment. While live streaming video isn&#8217;t a new concept (looking at you, Ustream), it&#8217;s gaining in popularity. That&#8217;s because real-time video is great for sharing live content with your personal social networks, and it&#8217;s also a great opportunity for brands to give fans a new perspective. Live streaming provides users with an opportunity to tune in and engage with real-life moments happening between them and their audience. It&#8217;s a new way to deliver original content to fans and better connect with them. Based on user participation in live streaming video, this is an opportunity for brands to start taking advantage of now. On March 26, 2016, the live streaming app owned by Twitter, Periscope celebrated its first birthday. According to the company&#8217;s blog, after one year of streaming there has been over 200 million broadcasts created on Periscope. Of those broadcasts, users are watching 100 years of live video ever day on the iOS and Android apps. Here are a few ways to incorporate live streaming content into your marketing mix. Exclusive Content When users stream live video, they are getting a chance to view content that wouldn&#8217;t be available to them on any other platform. This is an exciting prospect as it makes it exclusive and time-sensitive. Who doesn&#8217;t want to be in with the in-crowd and know what&#8217;s going on ahead of all their friends? Real-Time Engagement Real talk, real-time engagement is one of the biggest benefits of live streaming. Users have the opportunity to comment and engage with the streaming content in real life. While live streaming, brands can sense the positive and negative sentiment felt by fans. This type of engagement also allows fans to participate in the conversation. From running Q&amp;As via the streaming comments to taking fans on a Choose Your Own Adventure-style journey (OK, maybe more like what to add on a pizza), the opportunities to connect with users are seemingly endless at this point. Brand Exposure Just like embarking on any new platform, there are new users to connect with and potentially convert to customers. While a brand may have its Facebook, Twitter, Instagram and Pinterest fans&#8212;to name a few&#8212;locked down; there is an opportunity to grow within each platform.

1851 Franchise

IRL video content is where it’s at. Is your brand on board?

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Brands are Introducing Live Stream Video Content into the Marketing Mix 

brands-are-introducing-live-stream-video-content-into-the-marketing-mix

Griswold

Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

home-care-holidays-griswold-support

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

The 15 Top Pet Grooming Franchises To Consider for 2025

the-15-top-pet-grooming-franchises-to-consider

Brands are Introducing Live Stream Video Content into the Marketing Mix

MORE STORIES LIKE THIS