The Brass Tap Continues to Gain Momentum With Recent Multi-Unit Franchise Signings

This year has been quite an exciting one for nearly 50-unit restaurant brand, The Brass Tap, as it continues to gain momentum from increasing sales and recruiting successful franchisees. Over the span of two years, the The Tampa-based craft beer bar and entertainment franchise has also increased its average unit volume (AUV) by $400,000, rising from average sales of $1.2 million to $1.6 million.  

“This increase in sales to $1.6 million is certainly an attractive feature for development and proves that The Brass Tap is a prime opportunity for franchisees looking to invest,” said Jamie Cecil, Vice President of Franchise Development for The Brass Tap.

In addition to the increase in AUVs, The Brass Tap is continuing to gain momentum with recent multi-unit signings. The brand currently has 46 units in operation, with 45 additional locations on the development pipeline. The most recent signings come from four different franchisee groups and bring in a total of nearly 20 units, from California to the East Coast. 

The most recent signings include a five unit-deal in the San Francisco, California area; a three-unit deal in Baltimore, Maryland; a five unit-unit deal in Long Island, New York; a five unit signing in Savannah, Georgia and a five unit signing in Dallas, Texas. 

“We’re excited to expand our footprint into new areas with great multi-unit franchise owners,” said Chief Executive Officer Chris Elliott. “As we continue to elevate the brand experience through new developments in our food and beverage offerings, the decision only becomes more clear that the time to franchise with The Brass Tap is now. Our recent growth can attest to that fact and we are looking forward to see what the future has in store for us.”

The brand attributes the boost in franchise success to several things, specifically around the depth of selection and strength of food. From a product side, the brand’s momentum can be found in several things, including its recently expanded offerings from just shareables to a full-service menu; its upgraded craft beverage alcohol offerings to include more local selections; as well as incorporating a larger variety of food and beverage options, which has increased the amount of money guests are spending, thereby increasing the brand’s sales. 

Guests have responded quite positively to The Brass Tap’s menu upgrade, even noting that it makes them want to stay longer and indulge a little more. 

“The success we’ve seen from upgrading our food and craft beverage menu has really enabled us to gain the momentum we needed to continue to not only increase in average unit volume, but also to help us be more attractive to potential franchisees,” Cecil said. 

The Brass Tap has quickly become a neighborhood favorite, whether it’s an after work cocktail, watching sports, playing trivia or listening to live music. Over the last 10+ years, the brand has continued to expand its footprint to new cities across the country, showing no signs of slowing down anytime soon.

The initial start-up investment for The Brass Tap ranges between $664,050 and $1,223,000 with a franchise fee of $35,000. To learn more about franchising opportunities with The Brass Tap, visit https://thebrasstapfranchise.com/.