Breakfast Pizza On the Rise in Restaurants Around the Country

By JORDAN BRANDES The idea of pizza for breakfast is not a new one but now restaurants across the country are getting in on the action. Breakfast pizza, usually made with eggs, bacon, cheese and other ingredients now shows up on 5 percent of all restaurant breakfast menus. That is an 18 percent increase in the last five years, according to a new study from Datassential. Breakfast pizza gained popularity during the recession when many restaurants, both quick service and regular, tried to find new ways to get consumers in the door. Big name franchises like Sbarro and certain Dominos currently sell the menu item with more expected to carry it in the near future. Breakfast food experienced a significant spike during the recession, experiencing a 20 percent increase in revenue from 2007 to 2011, according to a Mintel report.