1851

Budweiser, just when I thought you couldn't possibly be any dumber, you go and do something like this... and totally redeem yourself! It&#8217;s not often a brand can pull a complete 180 on a stupid marketing campaign (but who knows, maybe Starbucks will turn it&#8217;s &#8220;let&#8217;s talk about race&#8221; initiative into more of a NASCAR-focused enterprise?), yet Budweiser has managed to pull it off. While we&#8217;ve written in the past about <a href="http://1851franchise.com/details/1302/The-Brass-Tap-recognizes-need-for-beer-expertise" target="_blank">how tone deaf the brand&#8217;s Super Bowl commercial was</a>, the beer&#8217;s latest ad does everything right. Instead of having a smug voiceover talk down at the craft beer-loving public (a preeeeeety large portion of the population there, Budweiser), the new spot lets actions speak louder than words. The scene: Some supposedly hipster conclave in Brooklyn. The idea: Having a bartender pour ice-cold Buds for unsuspecting beer snobs. The hook: Finding out what self-styled beer aficionados do when they&#8217;re told the beer they&#8217;re enjoying so much is actually the same one that can be found at any market from California to New York. You know, the one they make fun of while they&#8217;re drinking $12 IPA pints with their friends? The answer: They smile sheepishly and admit that they like it. Bravo, Budweiser. I&#8217;m slow clapping right now. If only you&#8217;d pushed this spot during the big game. Oh well, <a href="https://www.youtube.com/watch?v=tauYnVE6ykU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=budweiser-takes-aim-at-beer-snobs-yet-again-actually-hits-the-mark-1321" target="_blank" rel="nofollow" target="_blank">we&#8217;ll always have wazzzzup</a>.

1851 Franchise

Budweiser’s newest commercial is everything it wanted its Super Bowl ad to be but wasn’t.

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Budweiser Takes Aim at Beer Snobs Yet Again, Actually Hits the Mark

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Budweiser Takes Aim at Beer Snobs Yet Again, Actually Hits the Mark

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