Why 2022 is Shaping Up to Be a Banner Year for Caring Transitions

Caring Transitions, the franchise that provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry, is emerging as one of the premier franchise opportunities of 2022. So far this year, Caring Transitions has signed 20 new franchisees, increased year-over-year sales and seen a major influx of activity on the CTBids online auction services platform.

“We’ve continued to ride a wave of growth that we’ve had over the past two years,” said Caring Transitions President Ray Fabik. “Following the COVID-19 pandemic, we are emerging as a truly essential service. Even through the ongoing challenges of the pandemic, families will always still need help, and with the housing market still strong, people are still moving. As a result, our business has remained strong, and we’ve continued to bring in new franchise owners as well at a strong pace.” 

Fabik says there are several reasons for this impressive momentum. For one, the booming senior care market, estimated at $832.8 billion, continues to grow rapidly, and Caring Transitions has carved out a lucrative niche as the nation’s largest provider of senior-relocation services. While there is no shortage of brands offering medical care and even home-improvement services for seniors, there are very few businesses equipped to help seniors move from their homes to a care facility or to manage the relocation or sale of all personal belongings, which is how Caring Transitions has established itself as a leader in its segment.

Caring Transitions helps seniors relocate by spending time at their homes, helping them pack and organize their belongings, then moving those belongings to the new home and setting them up in a comfortable and familiar way. Then, the team returns to the original location to arrange and host an in-person or online estate sale through its proprietary platform, CTBids.

And Fabik says CTBids is another major driver for Caring Transitions franchisees this year. “Our CTBids business continues to reach new heights every month,” he said. “The pandemic moved a lot of people online, and our platform is designed to make you feel like you are at a physical estate sale auction. When you get on CTBids, you can search by room or item, and it has really lined up with what customers want for the online experience. We spent last year revamping the platform, so the ease of shopping and speed of the system has never been better.” 

To further build out the CTBids revenue stream, Caring Transitions has also partnered with other companies this year. For example, the brand announced a partnership with WorthPoint, the leading online resource for value information on art, antiques and collectibles. According to Fabik, Carting Transitions is now WorthPoint’s fourth largest partner. 

But perhaps the most exciting moment of the year so far, Fabik says, was Caring Transitions’ national television debut on Dr. Phil. In the episode, Caring Transitions franchise owners in Texas helped a couple clean their cluttered home before getting ready to sell. “It really gave amazing exposure for our brand,” said Fabik. “It was basically a Caring Transitions commercial!” 

Looking to the rest of the year and beyond, Fabik says Caring Transitions will use this momentum to continue growth, bringing new franchisees into the system and rolling out new tech features along the way. 

“2022 is shaping up to be a banner year for Caring Transitions,” said Fabik. “We couldn’t be more excited to partner with talented and passionate new owners across the country and help even more seniors relocate and re-create an environment that feels like home.”

Start-up costs range from $58,912–$82,712, and franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks.

ABOUT CARING TRANSITIONS:

Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With over 250 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more, visit https://www.caringtransitions.com/.