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Consumers often spend more money dining out on Valentine&rsquo;s Day. <a href="https://www.cnbc.com/2018/02/14/valentines-day-falls-on-a-wednesday-this-year-and-thats-bad-news-for-restaurants.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-valentines-day-falls-on-a-wednesday-this-year-and-thats-bad-news-for-restaurants-2705572" target="_blank" rel="nofollow" target="_blank">But according to a CNBC article</a>, the fact that the holiday falls on a Wednesday this year means that brands may not see as much activity as they&rsquo;re used to.

Unsurprisingly, restaurants see the most activity when Valentine&rsquo;s Day falls on a weekend. Bonnie Riggs, an analyst for NPD Group, told CNBC, &ldquo;When it falls during the middle of the week, I don&rsquo;t think operators make as much. They aren&rsquo;t as busy as they would be if it was on a weekend.&rdquo; And that&rsquo;s backed up my data from NPD Group&rsquo;s Checkout Analytics. Consumers who ate out at fine dining establishments on Valentine&rsquo;s Day in 2016&mdash;when it was on a Sunday&mdash;spend an average of $166.44, which is $40 more than 2017. At restaurants like IHOP and Denny&rsquo;s, customers spend an average of $10 more in 2016 than they did in 2017. The only segment of the restaurant industry that had a higher check average on Valentine&rsquo;s Day in 2017 was quick service, including brands like McDonald&rsquo;s and Taco Bell.

In order to attract customers on Valentine&rsquo;s Day this year&mdash;even though it&rsquo;s on a weeknight&mdash;<a href="https://1851franchise.com/details/2705570/Fast-Casual-Brands-Hope-Valentine-s-Day-LTOs-Will-Help-Attract-Customers" target="_blank">restaurant brands and franchises are introducing holiday themed LTOs</a>.

<a href="https://www.cnbc.com/2018/02/14/valentines-day-falls-on-a-wednesday-this-year-and-thats-bad-news-for-restaurants.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-valentines-day-falls-on-a-wednesday-this-year-and-thats-bad-news-for-restaurants-2705572" target="_blank" rel="nofollow" target="_blank">To read the full article, click here</a>.

CNBC: Valentine’s Day Falls on a Wednesday this Year and That’s Bad News for Restaurants

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Data from the NPD Group’s Checkout Analytics shows that consumers spend more when Valentine’s Day is on a weekend.


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