Consumer rewards in your palm

In the ever-changing retail landscape, consumers want access to special rewards targeted at them, and businesses want repeat and happy customers. Mobile reward apps and loyalty programs have been introduced as a win-win for everyone, and they are only going to continue to grow as consumers rely on their smartphones at an increasing rate to find deals and stores on the go. One company, Welcomemat Services, is breaking ground with its consumer loyalty technology. Welcomemat Services helps local businesses market to individuals and families who have recently changed their address. The program is designed to let the new residents learn about various businesses and organizations in their new neighborhood. So as technology continues to evolve, Brian Mattingly, the CEO at Welcomemat Services felt it was crucial to create a loyalty rewards platform called PunchPoints. [caption id="attachment_11553" align="alignright" width="226" caption="Brian and Michelle Mattingly"][/caption] “For a really long time, our clients said we can bring them new people, but they wanted to track how frequently they came back,” Mattingly said. “We realized, if you get a consumer on an app, on the backend, you can track information and provide it to the business regarding how frequently they came back and their spending habits.” Loyalty app programs can provide small business owners with valuable data that is crucial to keep their businesses doing well by figuring out what customers want, how frequently they want it, and when they want it. The data collected helps the business while the customer feels a connection with the brand. Businesses have increased repeat customers with a mobile rewards program and those businesses are more profitable than those without the programs. The future will only continue to evolve in the mobile landscape, as brands target their customers on the go. “Everybody has their phone on them all the time, so to be able to stay in their pocket on a regular basis is a huge benefit for any local brand,” Mattingly said. “It’s all about finding a new consumer and building relationships with them.” Small business owners aren’t usually experts in social media or apps, so figuring out technology to target potential customers is a daunting task. But naysayers take notice: Welcomemat Services goes the extra inch by offering local businesses they work with the capabilities to stay relevant in the changing tech space, stay connected with their top customers, and help increase business by offering great deals for being a loyal customer.