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Controversial promo sets sales records for Pizza Patrón franchise

Officials for Dallas-based Pizza Patrón were pretty sure their limited-time offer from this past spring, La Chingona, was a hit: the spicy-pepperoni pizza drove an 11.6-percent same-store sales increase and a 15-percent gain in traffic through the first half of 2014, and it won the award for Best PR.....

By MARK BRANDAU
SPONSORED 3:49 PM • 10/15/14

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