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Domino's Buys Biggest German Pizza Chain
The company set up a joint venture with Australian partner to buy their German rival.
Domino’s Pizza Group is hoping to take a bigger slice of the German market by setting up a new joint venture with an Australian partner.
For years the group had been attempting to set up a chain in Germany on its own, but when their plans never settled, Domino’s decided to change their tactic. In conjunction with the Australian company, Domino’s purchased Joey’s Pizza—the largest pizza chain in Germany. Joey’s has 212 stores across the country, with annual sales of $156.5 million.
Germany is currently the world’s fourth-biggest pizza market, and the deal is said to be worth up to $86 million. The deal will increase the number of stores owned by Sydney-listed Domino’s Pizza Enterprises to 1,870.
Don Meij, chief executive of Domino’s Pizza Enterprises, said that entering the German market represented a long-term growth opportunity.
“The acquisition of the market-leading Joey’s Pizza business provides immediate scale and marketing presence, which we can build from,” Meij said.
The company’s Sydney-listed shares jumped more than 12 percent after the deal was announced.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
