As the Home Cleaning Segment Experienced a Pandemic-Fueled Boom, ecomaids Signed 32 New Franchisees

ecomaids, the sustainable home cleaning franchise under the umbrella of parent company Happinest Brands, is poised for massive franchise growth. Over the past year, as the COVID-19 pandemic created a greater need for safe and eco-friendly cleaning services, ecomaids continued to grow while other businesses struggled. The home cleaning franchise signed 32 new franchisees in 2020 as more and more qualified entrepreneurs recognized the value of the brand’s pandemic-resistant offering, exceptional support infrastructure, recurring revenue streams and growth potential.

Here are a few reasons why these recently signed ecomaids franchisees decided to join the brand.

The Backing of Parent Company Happinest Brands

Maisha, the owner of ecomaids in Smyrna, Sandy Springs and Brook Haven, Georgia, came from a background in project management in the restaurant industry. She also holds an MBA and worked as an engineer. Last year, Maisha decided to look into franchising and follow her dream of business ownership after the foodservice segment was hit particularly hard by the COVID-19 pandemic. Although she looked at several concepts, ecomaids stood out to her as a proven brand with the backing of an established parent company.

“I knew ecomaids would allow me to leverage my relationship-building skills while also combining that with the support of an expert corporate team,” Maisha said. “Whether it be with marketing or through the in-house sales center, I knew ecomaids would provide me with the resources I needed to go into this business with confidence.”

ecomaids is a sister brand of home services giant Lawn Doctor and falls under the Happinest Brands umbrella, along with Mosquito Hunters. The expert Happinest team provides franchisees like Maisha with in-depth support in all aspects of the business, including marketing, operations, staffing, training and more. The centralized sales center also means franchise owners can focus on building customer relationships, while the in-house sales team focuses on answering the phones and securing the leads.

A Scalable, Recurring Revenue-Based Business Model With Low Overhead Costs

Dan from ecomaids of Waxhaw, North Carolina was in the corporate financial industry for years but always knew he wanted to start his own business. After a fellow employee entered the franchising industry and proved it was possible to find success, Dan started looking for the right concept for his specific goals. When he discovered ecomaids, he said the membership-based business model was a huge selling point right away. 

“I wanted something that would bring in recurring revenue, and I really believed in the ecomaids business model,” said Dan. “Once customers are confident in our service, we can leverage those established relationships to continue serving the community.” 

ecomaids offers franchisees access to a strong customer retention business opportunity, where both residential and commercial clients sign on for a weekly, bi-weekly or monthly service. This, along with the ability to operate from home and keep overhead costs low, allows owners to get up and running quickly. ecomaids franchisees can establish a dedicated customer base from day one and generate fast ROI thanks to the brand’s simple and efficient business model. 

The Chance To Enter the Rapidly-Growing Residential and Commercial Cleaning Industry

The ability to enter a well-positioned industry was the primary reason Bryan from ecomaids of Greater Miami signed on with the brand last year. 

“I had worked in the corporate business world, and I saw how sustainability was becoming more of a conversation across every industry, even prior to the pandemic,” said Bryan. “ecomaids really hit on that trend, and I knew it would allow me to offer an in-demand service to the community. I decided to officially join ecomaids last year because I knew the residential and commercial cleaning industry was positioned for even stronger growth coming out of the COVID-19 pandemic.”

With everyone spending more time in the home due to the COVID-19 pandemic, ecomaids offers prospects an opportunity to enter the booming, $500 million home services industry. More specifically, the need for ecomaid’s differentiated, professional and consistent cleaning services has never been higher amongst homeowners. Best of all, with the use of fully eco-friendly and biodegradable products, ecomaids franchisees are uniquely qualified to appeal to the growing demand for green and sustainable cleaning services.

A Strategic Growth Plan With Plenty of White Space

Today, thanks to these differentiators, ecomaids has grown to more than 70 locations across the country and shows no signs of slowing down. 

“At ecomaids, we are always looking for ways to position our franchise owners for success, which is why we’ve continued to grow despite the COVID-related challenges that other companies are experiencing,” said Sharon Cupach, senior development director for ecomaids. “Looking ahead, the home services and cleaning industry is set to explode in popularity, and we are excited to continue expanding the ecomaids brand.” 

Although the franchise is growing rapidly, there are plenty of prime markets available for new development, and the ecomaids team is looking for qualified prospects who are eager to join a proven brand with a history of success and bring an in-demand service to new communities across the country.

To learn more about franchise opportunities with ecomaids, visit https://www.ecomaids.com/franchise-opportunities/.