Entrepreneur: New Report Shows Millennials Outgrow Crypto and Opt For Franchising

Crypto blew up in a way that made investing feel thrilling and progressive for millennials. But as they entered the workforce, they faced a financial crisis, a difficult job market, student debt galore and a competitive housing market. 

While millennials initially sought quick financial gains through high-risk avenues like crypto, new evidence suggests that they are now seeking the old-school, ever-stable investment route of franchising at an increasing rate.

A Surge In Old-School Investing 

As a generation who watched their parents’ investments in stocks and bonds plummet during the financial crisis, millennials are distrusting of traditional financial systems and looking to diversify their assets. The number of millennials in the U.S. investing in franchising grew 7% from 2018 to 2021, surpassing Baby Boomer investors. 

Members of the generation are further inspired by a number of their idols. Celebrities such as Wiz Khalifa and MrBeast have launched virtual restaurant chains and brought a more modern feel to franchising, while celebrities like Pitbull are partnering with franchise development companies.

“Stonks” Are Out, Knowledgeable Investing Is In

Crypto didn’t fast-track as many millennials to a lifestyle of luxury as they had hoped. But the transition to franchising has offered them a slow-burn investment, transparency throughout the process and a more predictable source of income. 

Perhaps millennials aren’t the reckless risk-takers they were once thought to be. This group of prudent and patient investors are gaining a notable deal of business experience along the way. 

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