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The competition for millennial business is heating up in the restaurant industry. And in order to come out on top, brands have to cater to a different set of tastes and expectations than they have in the past. <a href="http://www.fastcasual.com/blogs/college-kids-still-love-fast-food-but-theyre-pickier-than-ever/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-catering-to-college-kids-food-expectations-5628" target="_blank" rel="nofollow" target="_blank">According to a Fast Casual article</a>, today&#8217;s college students aren&#8217;t as interested in junk food as previous generations were. Instead, they&#8217;re more concerned with quality and nutrition, even when ordering from traditional fast food chains. They also expect their food to be affordable. But a higher level of quality and an economic price aren&#8217;t the only things getting millennial consumers to spend money at quick-service and fast casual restaurants. A recent study conducted by the marketing insights agency Fluent found that a restaurant&#8217;s social environment is a key differentiator. In fact, the study&#8217;s respondents said that having a place to socialize is even more important than having something to eat. In a press release, Michael Carey, executive vice president of Fluent, said, &#8220;The next wave of consumers starts with a higher set of expectations for engagement than past generations [for] food that is tasty yet affordable, made with quality ingredients and a social environment.&#8221; <a href="http://www.fastcasual.com/blogs/college-kids-still-love-fast-food-but-theyre-pickier-than-ever/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-catering-to-college-kids-food-expectations-5628" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full Fast Casual article.

1851 Franchise

Millennial consumers are looking for quality, affordable food and a social environment when dining out.

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Fast Casual: Catering to College Kids' Food Expectations

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