Franchise News
Fast Casual: Debunking Top 5 restaurant EMV myths
The confusion surrounding EMV needs to be cleared up.
Franchise Brands would be wise to encourage franchisees to make the switch to EMV (EuroPay, MasterCard and Visa) before the liability shift on Oct. 1 that will hold them responsible for chargebacks on fraudulent purchases. However, as Fast Casual restaurant recently pointed out, there are numerous persistent myths about EMV that need to be cleared up first.
For example, many establishments assume making the switch to EMV is required by government law. This simply isn’t true. It’s each business owner’s prerogative to make the switch or not.
Others may be under the impression that EMV is some kind of full-service protection against data breaches. While implementing EMV will certainly help in the fight against fraud through counterfeit cards, it is not the only step that may need to be taken. Also, there are various other digital dangers businesses must focus on protecting against.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
