1851

According to RetailMeNot, one in four U.S. consumers have at
least one restaurant app on their phone, seeking loyalty perks, personalized
recommendations, digital coupons and more. They also appreciate, even expect,&nbsp;the ability to order ahead and skip the line,
as well as pay via their mobile phones.&nbsp; No longer a "nice to
have," mobile apps are becoming an absolute necessity. &nbsp; But not all apps are created equal, and consumers don't have the patience to wait while you to get it right. A Millward Brown Digital survey last year reported 43 percent of US smartphone owners used an average of 4-6 apps a day out of the 40-70 apps they have installed. And 72 percent of smartphone owners deleted a rarely used app. How do you cut through the clutter and maintain your consumer's attention? What makes true "app appeal?" We recommend the following restaurant app essentials as you design, refine and continue to innovate your app: &nbsp;<ul><li>Sleek design, speed and stability</li><li>Entertainment equals engagement</li><li>Location-based capabilities</li><li>Rewarding for all</li></ul>&nbsp; <a href="http://www.fastcasual.com/blogs/why-our-app-isnt-appealing-to-your-customer-base/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-brands-can-make-the-most-of-their-mobile-apps-5291" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full list.

1851 Franchise

Restaurants need to enhance their mobile strategies in order to appeal to their consumer base.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fast Casual: How Brands Can Make the Most of Their Mobile Apps 

fast-casual-how-brands-can-make-the-most-of-their-mobile-apps

Layne's Chicken Fingers

image of laynes chicken fingers restaurant franchise

A Path to Success With Layne’s Chicken Fingers: How To Choose Your Market and Pursue Ownership

a-path-to-success-with-laynes-chicken-fingers-how-to-choose-your-market-and-pursue-ownership

Beef 'O' Brady's

The Brass Tap, Beef 'O' Brady's, bartender, people consuming alcohol

The Brass Tap and Beef ‘O’ Brady’s Move Up in the Ranks on 2025 Franchise Times Top 400 List

brass-tap-beef-obradys-climb-2025-franchise-times-top-400

The Brass Tap

The Brass Tap franchise, people consuming alcohol, bartender

BIGGBY COFFEE

Biggby Coffee food and drink, Christmas seasonal offerings peppermint. brownies

The Sweetest Season: BIGGBY® COFFEE Rings in the Holidays With Cookie-Themed Drinks and the Return of Peppermint Favorites

biggby-coffee-holiday-menu-peppermint-cookie-drinks-2025

Fresh Coat

Photo of kitchen space with wooden counters, navy blue cabinets, and white and gray backsplash

How Fresh Coat Franchisees Are Winning the Kitchen Market — Without the Remodel

cabinet-painting-franchise-growth

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