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According to RetailMeNot, one in four U.S. consumers have at
least one restaurant app on their phone, seeking loyalty perks, personalized
recommendations, digital coupons and more. They also appreciate, even expect,&nbsp;the ability to order ahead and skip the line,
as well as pay via their mobile phones.&nbsp; No longer a "nice to
have," mobile apps are becoming an absolute necessity. &nbsp; But not all apps are created equal, and consumers don't have the patience to wait while you to get it right. A Millward Brown Digital survey last year reported 43 percent of US smartphone owners used an average of 4-6 apps a day out of the 40-70 apps they have installed. And 72 percent of smartphone owners deleted a rarely used app. How do you cut through the clutter and maintain your consumer's attention? What makes true "app appeal?" We recommend the following restaurant app essentials as you design, refine and continue to innovate your app: &nbsp;<ul><li>Sleek design, speed and stability</li><li>Entertainment equals engagement</li><li>Location-based capabilities</li><li>Rewarding for all</li></ul>&nbsp; <a href="http://www.fastcasual.com/blogs/why-our-app-isnt-appealing-to-your-customer-base/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-brands-can-make-the-most-of-their-mobile-apps-5291" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full list.

1851 Franchise

Restaurants need to enhance their mobile strategies in order to appeal to their consumer base.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Fast Casual: How Brands Can Make the Most of Their Mobile Apps 

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Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

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petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

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Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

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Fast Casual: How Brands Can Make the Most of Their Mobile Apps

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