Fast Casual: How Brands Can Make the Most of Their Mobile Apps

According to RetailMeNot, one in four U.S. consumers have at least one restaurant app on their phone, seeking loyalty perks, personalized recommendations, digital coupons and more. They also appreciate, even expect, the ability to order ahead and skip the line, as well as pay via their mobile phones.  No longer a "nice to have," mobile apps are becoming an absolute necessity.

But not all apps are created equal, and consumers don't have the patience to wait while you to get it right.

A Millward Brown Digital survey last year reported 43 percent of US smartphone owners used an average of 4-6 apps a day out of the 40-70 apps they have installed. And 72 percent of smartphone owners deleted a rarely used app.

How do you cut through the clutter and maintain your consumer's attention? What makes true "app appeal?" We recommend the following restaurant app essentials as you design, refine and continue to innovate your app:

• Sleek design, speed and stability
• Entertainment equals engagement
• Location-based capabilities
• Rewarding for all

Click here to read the full list.