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Fast Causal connected with longtime franchise attorney, Brian Schnell, who has been a trusted advisor in the franchising industry since 1987 when he started supporting his first client, Dairy Queen. With 31 years of experience, Schnell has picked up a few tricks to the franchising trade, and he shared them at the recent International Franchise Expo at the Javits Center in New York.

According to Schnell, &ldquo;One of the early missteps is not creating and protecting&nbsp;a brand&#39;s trademark. It (the trademark) is the cornerstone of your franchise so you need to choose wisely as you will need to protect it.&rdquo;

Another mistake franchisors can make is signing on franchisees that might not be qualified, meaning they might not have the economic status needed to take on a franchisee role or they might not hold the same passion needed to drive the brand forward.

Once franchises are up and running, Schnell recommends a franchisor takes the time to visit each franchisee at least once a quarter to ensure focus and commitment are evident. &ldquo;You build a brand one customer at a time and your brand is impacted by every customer touch point,&rdquo; said Schnell, &ldquo;so you have to instill that in the franchisee and their employees as the brand must deliver on its promise.&rdquo;

<a href="https://www.fastcasual.com/articles/top-missteps-to-avoid-on-the-way-to-franchising-success/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-how-to-avoid-franchising-pitfalls-to-ensure-successful-growth-2706933" target="_blank" rel="nofollow" target="_blank">To read the full article click here </a>

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