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Fast Casual: Melt Shop plants 1st international flag in Kuwait
The opening marks the launch of the brand's first franchise location.
Melt Shop is setting up shop overseas. According to a recent article in Fast Casual, the brand has launched. its first international location in Kuwait City, Kuwait. This spot will be the first of seven set to be opened this year by franchisees Ali Alghanim & Sons.
"Not only is this the first international location for Melt Shop, but it's also our inaugural franchise location. This experience has boosted our excitement about the future success of the brand via our international and domestic franchise model," said CEO Spencer Rubin.
The location will possess the brand's standard menu as well as an array of coffee options and a few exclusive sandwiches. Ali Alghanim's managing director, Bader Al Usaimi, said that the company is excited to bring Melt Shop to the United Arab Emirates, Qatar and Saudi Arabia.
The brand's franchise program debuted last September, earning interest from investors. Melt Shop plans to open 100 locations in the next four years.
Read the full article here.
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