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The trend of using digital signage in restaurants has increased as operators recognize the opportunities to market and brand more flexibly. According to <a href="https://www.fastcasual.com/blogs/positive-loitering-how-fast-casuals-can-increase-customer-dwell-time-spend-with-digital-signage/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-positive-loitering-how-fast-casuals-can-increase-customer-dwell-time-spend-with-digital-signage-9216" target="_blank" rel="nofollow" target="_blank">Fast Casual</a>, the other major incentive for in-restaurant digital signage is that it could encourage an increase in dwell times and spending amongst customers.

Fast Casual lists the four main areas for digital signage usage at restaurants: drive thrus, indoor queue lines, menu boards and in and around the dining area. A major benefit of these types of signage is that it may reduce the perceived amount of time a customer waits by giving them something to focus on other than the length of the line or time it takes to get their food.

&ldquo;By encouraging longer dwell times and shorter perceived dwell/wait times through digital signage, your chain can increase the overall spend per guest and amplify engagement &mdash; ensuring the customer will be back,&rdquo; writes Fast Casual.

<a href="https://www.fastcasual.com/blogs/positive-loitering-how-fast-casuals-can-increase-customer-dwell-time-spend-with-digital-signage/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fast-casual-positive-loitering-how-fast-casuals-can-increase-customer-dwell-time-spend-with-digital-signage-9216" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a>

Fast Casual: Positive Loitering: How Fast Casuals Can Increase Customer Dwell Time, Spend with Digital Signage

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