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<p style="">From foodie snapshots on Instagram to face swapping with your grandmother on Snap Chat, social media is a part of our everyday lives.</p><div style="">&nbsp;</div><div style="">If people aren&#8217;t getting ready to take a selfie, they&#8217;re thinking of the perfectly witty Facebook status to illustrate what they are doing in that specific moment.  In a sense, they are marketing their own brand&#8212;themselves.</div><div style="">&nbsp;</div><div style="">Brands are constantly asking what they can do to bring people to their Facebook page or gain impressions. A great way to up the ante is to hold a contest via social media.</div><div style="">&nbsp;</div><div style=""><a href="https://cbac.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow">Christian Brothers Automotive</a> and <a href="https://pitapitusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow">Pita Pit</a> both have held successful social media contests, which allowed them to give back to the community while simultaneously creating brand awareness in that specific market.</div><div style="">&nbsp;</div><div style="">But how do you ensure you will see success?  Here are the five <span style="color: #222222; background: white;">best steps</span><span style="background: white;"> for creating the ultimate social media contest.</span></div><div style="">&nbsp;</div><div><strong>Determine the end goal.</strong></div><div style="">&nbsp;</div><div style=""><span style=" ">While creating any social media contest, you want to ask yourself every question imaginable on how this is going to help your brand. Are you trying to reward fans for participation</span><span style=" ">? Do you want to grow followers</span><span style=" ">? You need to make sure you know what the goals are before you start planning for a contest so you can make sure the messaging is aligned throughout the process.&nbsp;</span></div><div style="">&nbsp;</div><div style=""><span style=" ">Christian Brothers Automotive held the Apples for Teacher contest and asked their audience: &#8220;</span><span style="  background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial;">Do you know a teacher who&#8217;s made a significant difference in your local community?&#8221;&nbsp;</span></div><div style="">&nbsp;</div><div style=""><span style="  background-color: white;">&#8220;With this contest, our goal is to show our support for local schools, and to reward the deserving teachers who are helping shape the future of this country,&#8221; said Mark Carr, founder and CEO of Christian Brothers Automotive.</span></div><div style="">&nbsp;</div><div><strong>Know your audience.</strong></div><div style="">&nbsp;</div><div style="">When it comes to running a social media contest, it's important to know who you're targeting. That way, you can appropriately tailor your message and make a stronger, more impactful message.&nbsp;</div><div style="">&nbsp;</div><div><strong>Have fun and try something new.</strong></div><div style="">&nbsp;</div><div style="">Andi Summers, digital executive at <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow"><span class="brand-highlight">No Limit Agency*</span></a>, mentioned that the beauty of social media is that it allows your creative team an outlet to experiment and come up with something new for fans to interact with.&nbsp;</div><div style="">&nbsp;</div><div style=""><span style="background-color: white;">&#8220;An idea could go very far online. But it&#8217;s important to first back your decision with plenty of research and analytics,&#8221; Summers said.</span></div><div style="">&nbsp;</div><div><strong>Social Media is an opportunity to learn.</strong><strong style="">&nbsp;</strong></div><div style="">&nbsp;</div><div style="">Even if a contest doesn't hit it out of the ballpark, there are still learning opportunities and data to take away from a campaign. Dig in and look at the data and find out where it went right, what you can improve and what you could do next.</div><div style="">&nbsp;</div>

1851 Franchise

Social media contests are a great way to create buzz around your brand. Here are a few tips to make the biggest impact. 

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Five Best steps for creating the ultimate social media contest    

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<p><span style="background-color:transparent;color:#000000;">How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;</span></p><p><span style="background-color:transparent;color:#000000;">Multi-unit franchisee&nbsp;</span><a href="https://www.linkedin.com/in/mangesh-patel-9368569/"><span style="background-color:transparent;color:#1155cc;"><u>Mangesh Patel</u></span></a><span style="background-color:transparent;color:#000000;">, who’s readying the launch of six&nbsp;</span><a href="https://www.beefobradysfranchise.com/"><span style="background-color:transparent;color:#1155cc;"><u>Beef ‘O’ Brady’s</u></span></a><span style="background-color:transparent;color:#000000;"> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.</span></p><h2><span style="background-color:transparent;color:#000000;">Understanding Franchise Income</span></h2><p><span style="background-color:transparent;color:#000000;">Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.</span></p><p><span style="background-color:transparent;color:#000000;">“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;</span><a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476"><span style="background-color:transparent;color:#1155cc;"><u>restaurant</u></span></a><span style="background-color:transparent;color:#000000;"> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”</span></p><p><span style="background-color:transparent;color:#000000;">So,&nbsp;</span><a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935"><span style="background-color:transparent;color:#1155cc;"><u>how much can franchisees make</u></span></a><span style="background-color:transparent;color:#000000;">? Here are five areas to consider.</span></p><h2><span style="background-color:transparent;color:#000000;">Practical Tips for Prospective Franchisees</span></h2><ol><li><span style="background-color:transparent;color:#000000;"><strong>Control Costs From Day One:&nbsp;</strong>It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Plan For The Opening Surge:&nbsp;</strong>Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Invest In Training:&nbsp;</strong>Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Understand Your Market:&nbsp;</strong>Each market is unique and revenue potential will vary depending upon location, demographics and competition.</span></li><li><span style="background-color:transparent;color:#000000;"><strong>Track Metrics Regularly:&nbsp;</strong>Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</span></li></ol><h2><span style="background-color:transparent;color:#000000;">What Profitability Really Comes Down To</span></h2><p><span style="background-color:transparent;color:#000000;">Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.</span></p><p><span style="background-color:transparent;color:#000000;">So,&nbsp;</span><a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761"><span style="background-color:transparent;color:#1155cc;"><u>how much can franchisees make</u></span></a><span style="background-color:transparent;color:#000000;">? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.</span></p><p><span style="background-color:transparent;color:#000000;"><i>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;</i></span><a href="https://1851franchise.com/power-rankings"><span style="background-color:transparent;color:#467886;"><i><u>Power Rankings</u></i></span></a><span style="background-color:transparent;color:#000000;"><i> to read more on brands making moves.</i></span></p>

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Five Best steps for creating the ultimate social media contest

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