1851

<div id="pastingspan1"><span style="">Compare, contrast, and make the modest decision of where to invest your life savings. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">For many franchisees, this is the reality when considering the impact of new business ownership. This isn&#8217;t only in terms of monetary contributions, but also in terms of time, stress and upkeep. It takes an ROI that speaks volumes, top-notch branding, confidence in the corporate team and a number of other qualifications for entrepreneurs to sign on the dotted line.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">As a corporate team, it&#8217;s important to understand how your brand image is conveyed to potential franchisees who are looking to cut through the clutter. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><a href="http://nolimitagency.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-fundamentals-of-franchise-sales-3251" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span>&#8217;s</a> Chief Development Strategist Sean Fitzgerald and <a href="http://mosquitojoe.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-fundamentals-of-franchise-sales-3251" target="_blank" rel="nofollow" target="_blank">Mosquito Joe&#8217;s</a> Director of Franchise Development Jodi Ramoino offered their top five fundamentals of franchise sales for corporate teams looking to hone happiness from discovery day to signing day.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Utilize your website</strong></span></div><div>&nbsp;</div><div><span style="">&#8220;Your website is often the first impression of your company. It is critical to make sure that your website is impressive, dynamic and has a clear call to action,&#8221; Fitzgerald said. &#8220;Recently, it&#8217;s become important to offer multiple formats for delivering franchise information. For example, some people don&#8217;t like sitting in front of the computer to read. These potential candidates want the option to print out a PDF version so they can read at their leisure. Other potential candidates will want to be able to remain anonymous as it is becoming more common for people to do their research before reaching out. For this, making sure your website has enough content to inform, but not too much because the goal would be for them to inquire about more information. Giving multiple formats allows greater outreach and the potential for more leads.&#8221;</span></div><div>&nbsp;</div><div><span style=""><strong>Have a good CRM program</strong></span></div><div>&nbsp;</div><div><span style="">&#8220;Many people look at the job of a CRM (Customer Relation Management program) and think that all CRM's will do the same thing, but the franchise sales process is extremely complex,&#8221; Fitzgerald said. &#8220;Traditional CRM's are good for sales but the franchise awarding process is much longer and more complex than many other sales processes. Having a CRM built for the franchise industry is ideal for both the sales team and the candidate. <a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-fundamentals-of-franchise-sales-3251" target="_blank" rel="nofollow" target="_blank">FranConnect</a> is a great tool for all aspects of a franchise system. They not only manage the lead process but also help set the stage for the candidate and explain how information can be delivered through email campaigns. <a href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-fundamentals-of-franchise-sales-3251" target="_blank" rel="nofollow" target="_blank">FranConnect</a> really keeps candidates engaged in the process which generally provides a greater outcome.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Item 19 needs to be very strong</strong></span></div><div>&nbsp;</div><div><span style="">&#8220;In franchising we are allowed to share financial earnings claim numbers through our FDD (Franchise Disclosure Document) in Item 19,&#8221; Ramoino said. &#8220;Here we provide our candidates with various numbers and metrics that help them evaluate the opportunity. Our Corporate Team is constantly evaluating franchisee and system performance on every level. Therefore, we like to provide potential franchisees with as much data as possible up front to help them in their research. Beyond that they are encouraged to speak to existing franchisees who are also free to discuss their performance and results.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Validation is everything</strong></span></div><div>&nbsp;</div><div><span style="">&#8220;In the beginning it can be tough for a new franchisor to bring new franchisees on board, especially when they do not have a large pool of experienced franchisees to call on for testimonials or validation,&#8221; Ramoino said. &#8220;In this situation, it is important for the franchisor to demonstrate the strength of the corporate team behind the brand, from the experience they bring to the table to the support that they will provide. A strong corporate team, combined with a well thought out brand and support system will definitely help to overcome this obstacle.&#8221;</span></div><div>&nbsp;</div><div><span style=""><strong>Communication is key to success</strong></span></div><div>&nbsp;</div><div><span style="">&#8220;We make a concerted effort to ensure our franchisees have plenty of avenues to communicate with the corporate staff (and each other) for support and that we are responsive to their calls and email,&#8221; Ramoino said. &#8220;Every franchisee has a direct line to their Franchise Business Coach and really anyone here at the corporate office. Our Franchise Advisory Council gives our franchisees another opportunity to share ideas, suggestions, and concerns with the leadership team. We also have a variety of online resources through our franchisee intranet to provide support 24/7, whether through formalized documents, customizable design templates or discussion forums where franchisees can post questions. Lastly, we host an annual National Convention where we all get together to share best practices, lessons learned, and opportunities for continued education and training. Everyone benefits when the lines of communication are flowing freely."</span></div>

1851 Franchise

What are the basic foundations of any franchise sales system?

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Five Fundamentals of Franchise Sales       

five-fundamentals-of-franchise-sales

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Five Fundamentals of Franchise Sales

MORE STORIES LIKE THIS