Franchisor Stories
Following Up with 2017's Franchise Development Award Winners: Big Frog Custom T-Shirts
Big Frog's VP of Franchise Development explains how the brand's budget is shifting more to digital.
1851: How satisfied are you with your franchise development website?
Ron Bender, VP of Franchise Development for Big Frog Custom T-Shirts: Very, it attracts lots of unique visitors, educates candidates and builds excitement about our concept.
1851: What would you change on your franchise development website?
Bender: I’d block bogus visits from Russia, add more franchisee testimonial videos and update our Item 19 figures (we're waiting for registration states).
1851: Is your site performing better or the same as last year and why?
Bender: Better than last year. We had Click-Tecs update the entire site last summer and it is now responsive.
1851: How is your budget shifting to include digital?
Bender: We are moving approximately 10-15 percent more budget funds to digital every year.
1851: Do you expect to change your website in the next year and why?
Bender: Just plan to keep updating the site, adding fresh content with blog posts more often.
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About the Author
Cassidy McAloon
FollowCassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.
Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
