1851

1851: How satisfied are you with your franchise development website?&nbsp;

Ursula&nbsp;Lane, Sr. Manager of Franchise Recruitment for <a href="https://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#39;s</a>:&nbsp;Checkers&nbsp;&amp; Rally&rsquo;s franchise development website is a critical component of our franchise marketing plan.&nbsp; Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.

1851: What would you change on your franchise development website?&nbsp;

Lane:&nbsp;While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.

1851: Is your site performing better or the same as last year and why?&nbsp;

Lane:&nbsp;The current website is performing on par with previous years&rsquo; performance.

1851: How is your budget shifting to include digital?&nbsp;

Lane:&nbsp;Digital has been a strategic component of our integrated marketing approach for several years.

1851: Do you expect to change your website in the next year and why?&nbsp;

Lane:&nbsp;Yes.&nbsp; Although the current website is not broken, we need to stay current and &ldquo;fresh&rdquo; while maintaining the brand&rsquo;s essence and keeping those elements that resonate with our target audience.&nbsp;

 Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

1851 Franchise

1851 spoke with Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's, to learn more about how the brand's franchise development site has changed since winning one of 1851's awards last year.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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