1851

1851: How satisfied are you with your franchise development website?&nbsp;

Ursula&nbsp;Lane, Sr. Manager of Franchise Recruitment for <a href="https://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#39;s</a>:&nbsp;Checkers&nbsp;&amp; Rally&rsquo;s franchise development website is a critical component of our franchise marketing plan.&nbsp; Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.

1851: What would you change on your franchise development website?&nbsp;

Lane:&nbsp;While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.

1851: Is your site performing better or the same as last year and why?&nbsp;

Lane:&nbsp;The current website is performing on par with previous years&rsquo; performance.

1851: How is your budget shifting to include digital?&nbsp;

Lane:&nbsp;Digital has been a strategic component of our integrated marketing approach for several years.

1851: Do you expect to change your website in the next year and why?&nbsp;

Lane:&nbsp;Yes.&nbsp; Although the current website is not broken, we need to stay current and &ldquo;fresh&rdquo; while maintaining the brand&rsquo;s essence and keeping those elements that resonate with our target audience.&nbsp;

 Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

1851 Franchise

1851 spoke with Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's, to learn more about how the brand's franchise development site has changed since winning one of 1851's awards last year.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

following-up-with-2017s-franchise-development-award-winners-checkers-rallys

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Sola Salons

Design with Karl Baumert headshot and photo of Sola Salons space

Why a Wall Street Pro Chose Sola Salons Over Traditional Investments

franchise-wall-street-pro

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Dillas Quesadillas

Dillas Quesadillas Franchise Costs, Fees, Profit and Data for 2025

dillas-quesadillas-franchise-costs-fees-profit-and-data-for-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

EarthWise Pet Franchise Costs, Fees, Profit and Data for 2025

earthwise-pet-franchise-costs-fees-profit-and-data

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

growing-the-lawn-squad-franchise-scaling-authority-brands

image of 1851 franchise deep dive on lawn squad franchise franchise evaluation, financials

Lawn Squad Franchise Costs, Fees, Profit and Data for 2025

lawn-squad-franchise-cost-fees-profit-data

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

MORE STORIES LIKE THIS