1851

1851: How satisfied are you with your franchise development website?

Tony Lamb, CEO of Kona Ice: The content is great/slightly dated but a full re-skin is in the works&nbsp;

1851: What would you change on your franchise development website?

Lamb: It is the thing that all of our prospective franchisees talk about as their favorite part because there is so much information.&nbsp; So nothing really.

1851: Is your site performing better or the same as last year and why?

Lamb: It is up 21% and sales are exploding!&nbsp;

1851: How is your budget shifting to include digital?

Lamb: Our Google Adwords budget we kept the same but this year we have allocated a large portion of our budget to 4 paid facebook campaigns&nbsp;

1851: Do you expect to change your website in the next year and why?

Lamb: Yes, we re-skin every year or two to bring up to date all the new designs and latest improvements in our system.&nbsp; We add a company overview Video from me (CEO) every two years to demonstrate the progression of our system as well.&nbsp; All in all, I think it is the best asset we have.&nbsp; We constantly hear how our site informs them SO much better than other concepts so they feel they are more equipped to talk to our sales staff once they finally do submit an inquiry.&nbsp;&nbsp;

Following Up with 2017's Franchise Development Award Winners: Kona Ice

1851 Franchise

1851 caught up with Tony Lamb, CEO of Kona Ice, to see what's changed on the brand's franchise development website since winning one of 1851's awards last year.

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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Dog Training Elite

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Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Following Up with 2017's Franchise Development Award Winners: Kona Ice

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