Why Now Is the Time to Franchise With Footprints Floors in California

Footprints Floors, the flooring installation franchise with over 160 territories across the nation, is expanding in California. With two owners already operating in the state and multiple prospective owners in the pipeline, Footprints Floors is establishing a strong presence in the state. Because the rest of the country is heavily occupied by existing owners, California presents the last major opportunity to get on board with the Footprints Floors team before all territories are gone.

“California has a few more regulations and requirements that now, as a proven franchise model, we have the team, knowledge and resiliency to overcome,” explained Linton Dowling, marketing director at Raintree. “California is a target as we have sold out most of the country, and with a population of nearly 40 million, there is a largely untapped market for home services and hardwood restoration in the state.”

As the Footprints Floors team works to expand in the state, it is focused on establishing operations in communities including San Diego, Santa Cruz, Santa Rosa, Oxnard, Santa Clarita, Mission Viejo, Oceanside and Escondido.

The home remodeling market in California is worth $20 billion each year, and Footprints Floors’ services provide the contractor labor necessary for families to replace and restore their flooring. 

“This is a popular industry, and we don’t just do one type of service,” explained Jon Jarvis, director of onboarding and training at Footprints Floors. “We do laminate, hardwood, backsplashes, showers… Everything but carpet. That gives us a lot of diversity to offer and allows us to play around with our offerings to find what works best for each unique market.”

The Footprints Floors Advantage

While Footprints Floors can sell flooring products if absolutely necessary, the business is focused primarily on installation. This allows the client to purchase their favorite flooring or tile materials and reconvene with the Footprints Floors team when it’s time to install. 

This is a great benefit to local owners as they are not required to maintain a storefront or showroom, cutting down on both startup and ongoing costs.

“Our owners do not have to hold materials or maintain storefronts, and that’s just part of the structure of the business,” explained Jeremy Wasinger, Director of Communications at Footprints Floors. “Bryan [Park] built this business in 2008 — during an absolute economic freefall. He started and grew it during bad times, and there’s evidence that, because we don’t have that extra overhead, the business can weather some of these economic climates in a way that a business dependent upon leasing a building or having an office cannot.”

“Owning a franchise is a really good opportunity to grow, stretch yourself and get some freedom as a business owner,” said Jarvis. “You get to test yourself. The nice thing about Footprints Floors is that we are a low-overhead business. There are no warehouses, you don’t have to keep many materials on hand and there aren’t a ton of employees. It’s a low entry point as far as cost and training, and we do what we can to get people trained and ready to launch pretty quickly.”

The total initial investment required to begin operation of a Footprints Floors business is $78,505-$113,030. To find out more information about costs to buy this franchise, please visit https://1851franchise.com/footprintsfloors/info.