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<div id="pastingspan1"><span style="">Catering to the male demographic has its perks. A <a href="http://www.nielsen.com/us/en/insights/news/2014/the-men-the-myths-the-legends-why-millennial-dudes-might-be-more-receptive-to-marketing.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">Nielsen report</a> found that Millennial males have a purchasing power of anywhere between $125 billion and $890 billion annually. That&#8217;s a lot of extra spending money, and more franchises are modeling their businesses to better entice men and their consumer habits. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">That&#8217;s why, today, there are a number of franchises that offer quality services that appeal specifically to men. But forget those bro stereotypes encompassing all things sports, beer, cars and weightlifting-related&#8212;these brands have taken the male-focused concept and refined it. One such brand that does this is Sport Clips Haircuts.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">At <a href="http://www.sportclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">Sport Clips</a>, the nation&#8217;s leading men&#8217;s and boy&#8217;s hair care franchise, the day&#8217;s biggest baseball game is always on the TV. Sports memorabilia decorates the walls. And wood flooring and leather barber chairs exude a welcoming nostalgic feel. This vibe is no accident&#8212;the brand was inspired by the barbershops of yesteryear, and Sport Clips&#8217; goal is to appeal to men of all ages in need of a relaxing break from reality.  </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Our concept was designed from the ground up to appeal to the male demographic,&#8221; said Sport Clips Haircut Director of Franchising Dave Wells. &#8220;Our CEO and Founder, Gordon Logan, recognized a void in the haircare market with many barbers getting older and retiring and a lack of interest in the next generation to step in and replace them. Men were forced to go to unisex salons that half-heartedly served the male demographic, but were not exactly places that a man could go and feel comfortable while getting his haircut.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><a href="http://sportclips.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">Sport Clips</a> offers a number of services that harken back to the days of the old school barbershop, but with a modern day spin. Their MVP Experience consists of a precision cut, a hot towel treatment, a relaxing massaging shampoo and a neck and shoulder massage. The brand also goes to great lengths to make sure their clients get a top-notch haircut. Wells said they have employed a custom and proprietary All-Star Cutting System, which is an extensive training program to make sure their stylists are well versed in all types of male cuts. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Men get comfortable when they know that our stylists focus exclusively on men&#8217;s hair and are not transitioning back and forth between cuts, colors, chemical treatments, etc.,&#8221; Wells said. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Other hair care franchises like <a href="http://ownakennedys.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">Kennedy&#8217;s All-American Barber Club</a> can provide a homey ambiance that many men crave after a long day at work. After all, the brand&#8217;s core value, along with giving great haircuts, is to make a man feel like a man, and their wide range of services makes it a welcoming place to be a part of. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">The barber franchise pampers its customers with the finest male haircuts and straight-razor shaves. Clients will feel like they are back in their father&#8217;s barbershop when they step inside. <a href="http://kennedysbarberclub.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">Kennedy&#8217;s</a> unique membership-level-based programs allow members to come into a location, kick up their feet and relax. On any given day, it&#8217;s not uncommon to see men playing a game of pool, enjoying a beer or sipping on a warm cup of coffee while chatting with the barbers. </span></div><div>&nbsp;</div><div>&#8220;The experience begins the moment you walk in the door. Guys enjoy coming to Kennedy&#8217;s because they get more than just a haircut,&#8221; said Kennedy's All-American Barber Club President and CEO Jay Hummer. &#8220;The brand was created with the membership in mind because it creates a community of like-minded people who might not otherwise have a go-to place."  &nbsp;</div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Another franchise concept that men often gravitate toward is state-of-the-art fitness centers. Thanks to its large selection of cardio equipment, toning equipment, assorted free weights and circuit and cross-training equipment, gyms like <span class="brand-highlight">WORKOUT ANYTIME*</span> have become a popular destination for men looking to bulk up, trim down or get into shape. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Unlike our competition in the &#8216;value priced&#8217; fitness industry, <a href="http://workoutanytime.com/franchising/own-a-club?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">WORKOUT ANYTIME</a> offers free weights and squat racks so guys can have an intense workout,&#8221; said WORKOUT ANYTIME Vice President of Development Randy Trotter. &#8220;Younger men throw around the free weights and as they age they use strength and cardio equipment.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">On top of its weight lifting equipment, <a href="http://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-brands-that-men-can-relate-to-3570" target="_blank" rel="nofollow" target="_blank">WORKOUT ANYTIME</a> offers other amenities for its clients, including its luxurious 10-minute HydroMassage and reACT Training System to help train the whole body. And with memberships starting at $15, it&#8217;s an affordable investment. Offering reasonably priced memberships and being full of quality equipment are key selling points for membership-based gym franchises. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">But at the end of the day, a customer wants a quality level of service. Wells said exceptional service and making the customers feel welcome are key cogs of catering to the male demographic.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;We focus not just on providing a haircut, but in providing an exceptional experience for men and boys that our clients truly appreciate,&#8221; Wells said.</span></div>

1851 Franchise

A number of different franchises appeal to the male demographic

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