Franchise Deep Dive: Amazing Athletes' Franchise Costs, Fees, Profit and Data

As the largest multi-sport enrichment program in the U.S., Amazing Athletes offers a franchise opportunity to investors who are passionate about sports and fitness.

By Jeff DwyerStaff Writer

Updated 8:08AM • 10/20/23

LAST UPDATED: September 19, 2023
FRANCHISE WEBSITE: https://www.amazingathletesfranchise.com/
NUMBER OF LOCATIONS: 130+
REPORTED COST TO GET IN: $63,050 to $96,500
REPORTED ROI (Item 19): $164,235

Amazing Athletes is a youth sports franchise that seeks to positively impact children through physical education. Amazing Athletes introduces children to a number of different sports, including soccer, hockey, volleyball, basketball, tennis, lacrosse, football, track and field, baseball, and golf in a non-competitive environment.

Amazing Athletes was founded in 2003. Over the past two decades, the brand has grown into the largest multi-sport enrichment program in the United States. As a result of its services, Amazing Athletes has also been named a “Franchise 500 Top Low-Cost Franchise.”

The brand is operated under the ownership of youth sports franchise brand Youth Athletes United, which also owns brands such as Soccer Stars, TGA and Little Rookies.

How Many Amazing Athletes Locations Are There?

As of September 2023, there are more than 130 Amazing Athlete franchise locations spanning 35 states and one international territory. The brand is actively targeting the following states for expansion:

Arizona
California
Colorado
Florida
Georgia
Hawaii
Illinois
Indiana
Maryland
Massachusetts
Minnesota
New Jersey
New York
North Carolina
Ohio
Oklahoma
Pennsylvania
Tennessee
Texas
Utah

What Is Amazing Athletes’ Business Model?

Amazing Athletes’ business model is focused on offering a multi-sport program to benefit children physically, mentally, socially and emotionally. The brand introduces children to sports at a young age and in a variety of different settings, including after-school programs, day cares, summer camps and birthday parties. As such, it provides franchise owners with flexibility, as the franchise is entirely mobile and does not require a brick-and-mortar location, which results in low overhead and easy adaptability.

According to the brand’s consumer-facing website, children who participate in Amazing Athletes’ programs routinely “gain greater confidence, learn to combine fitness with fun, and develop six key motor skills: balancing, running, jumping, throwing, catching and kicking.”

The brand serves over 50K children annually.

How Much Can Amazing Athletes Franchise Owners Make?

According to Amazing Athletes’ consumer-facing franchise website, the top 25% of the best-performing franchises in 2022 saw average annual sales of about $164,235.

How Much Does It Cost to Open an Amazing Athletes?

The initial investment necessary to open an Amazing Athlete franchise ranges from $63,050 to $96,500. This investment is broken down into the following costs:

Initial Franchise Fee: $44,550 to $49,500
Training Expenses: $1,000 to $3,000
Enhanced Business Coaching and Training Fee: $5,000
Furniture, Fixtures and Equipment: $0 to $500
Starter Kit and Initial Uniforms and Marketing Materials: $5,000 to $7,000
Computer System: $0 to $1,500
Grand Opening Marketing: $5,000
Insurance and Professional Services: $1,500 to $3,500
Permits, Licenses and Certifications: $0 to $1,500
Plus Program (optional) $0 to $15,000
Funds — Three Months: $1,000 to $5,000

What Is the Franchise Fee for Amazing Athletes?

The franchise fee required to open an Amazing Athletes franchise ranges from $44,550 to $49,500.

Who’s On Amazing Athletes’ Leadership Team?

What Helpful Articles Can I Read to Learn More About Amazing Athletes?

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