Franchise Deep Dive: barre3 Franchise Costs, Fees, Profit and Data

LAST UPDATED: September 2023

FRANCHISE WEBSITE: https://www.barre3franchise.com/ 

NUMBER OF LOCATIONS: 170+  

REPORTED COST TO GET IN: $338,793–$652,324.

REPORTED ROI (Item 19): $246,161 (average gross revenue, 2020)

Barre3 is a fitness franchise for clients looking for a low-impact workout. Developed by fitness expert Sadie Lincoln in 2008, barre3 is designed to improve strength, flexibility and balance while emphasizing mind-body connection. The name "barre3" is derived from the three key components of these workouts: ballet, yoga and pilates. 

How Many barre3 Locations Are There?

Sadie and Chris Lincoln opened the first barre3 studio in Portland, Oregon, in 2008, with a “vision to redefine what success in fitness looks like,” according to the brand’s website. Today, there are over 70 barre3 studio locations, with new studios opening across the United States. 

Barre3 has not only gained popularity as a boutique fitness class but has a growing online presence, offering a variety of classes and workouts that can be done at home. It has also developed a community of enthusiasts who appreciate its holistic approach to fitness and well-being. 

What Is the barre3 Business Model?

The barre3 business model incorporates multiple revenue streams, including: 

• Memberships and Class Packages: Barre3 studios offer memberships with robust perks, as well as a variety of class-package options.
• Retail: Barre3 studios carry high-quality products for consumers. 
• Play Lounge: Barre3 studios are built with space for a play lounge so that they can offer clients trusted childcare while they work out.

In addition to the barre3 Signature workout, the franchise offers a wide variety of other workouts designed for clients to build a holistic and sustainable fitness routine. These include options such as strength training, cardio and flow classes. 

When it comes to the space, barre3 studios are luxury spaces that range from 1,400-2,000 square feet and are generally built to fit 26 barre stations. To enhance the client experience, studios may also provide changing rooms, showers, towel service and purified water. Studios are also typically outfitted with a six- to 10 square-foot space dedicated to the retail operations. 

How Much Can barre3 Franchise Owners Make?

Below is the annual gross revenue for barre3 franchisee-owned reporting units in the 2020 reporting period, as reported by Franchise Chatter. 

• Number of Franchisee-Owned Reporting Units: 121
• Average Gross Revenue: $246,161
• Median Gross Revenue: $224,480
• Minimum Gross Revenue: $71,212
• Maximum Gross Revenue: $612,602
• Number and Percent That Achieved Average: 53 (44%)

How Much Does It Cost to Open a barre3?

The costs associated with opening a barre3 studio vary from market to market and range from $338,793 to $652,324.

What Is the Franchise Fee for barre3?

Barre3 has a franchise fee of up to $50K, according to Franchise Grade. 

Who Is the Leadership of barre3?

• Sadie Lincoln — Co-Founder and CEO
• Chris Lincoln — Co-Founder
• Michael Vlietstra — Chief Financial Officer
• Hannah Pscheid — Chief Marketing Officer 
• Shelly Fender — Director of People & Culture

What Helpful Articles Can I Read to Learn More About barre3?

• How a Top Female Founder Broke The Rules of Fitness – and Won
• How Barre3 Found The Key To Fitness And Brand Success In Individuality
• Rain the Growth Agency Partners with Fitness Leader barre3
• An Inside Look at Barre3 — Now Open in Downtown Jersey City
• How Barre3 brought balanced wellness to Sioux Falls

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