Franchise Deep Dive: BrightStar Care's Franchise Costs, Fees, Profit and Data

This health care staffing franchise with 360-plus locations provides personalized home care services, including senior care, assisted living and medical staffing.

By Victoria CampisiStaff Writer

10:10AM • 12/05/23

LAST UPDATED: October 2023

FRANCHISE WEBSITE: https://www.brightstarfranchising.com/home-care/#~5N8C457

NUMBER OF LOCATIONS: 360+

REPORTED COST TO GET IN: $111,095–$195,875

REPORTED ROI (Item 19): $2,213,799 (2021)

BrightStar Care is a full-service health care staffing agency and franchise that provides medical and non-medical home care to private clients. Clients range from infants to seniors, as well as supplemental health care staff to corporate clients.

The franchise works to understand the needs of its clients and provides a customized care plan to match them with a qualified, pre-screened caregiver who is compatible with their needs.

How Many BrightStar Care Locations Are There?

BrightStar Care was founded in 2002 to deliver high-quality compassionate care in the home. In 2006, the brand began offering franchise opportunities. Today, there are 360 independently owned and operated locations nationwide.

Over the years, the franchise strategically expanded into four brands. These include:

BrightStar Home Care: As the flagship brand, it addresses the needs of those seeking to age in place, recovering from short-term medical needs or managing chronic conditions. While specializing in senior care, its services extend to infants, children and adults of all ages.
BrightStar Senior Living: Catering to individuals ready to transition from home maintenance, the Senior Living Communities offer assisted living and memory care. Ideal for those requiring moderate assistance or dealing with Alzheimer’s or dementia, the nurse-led care in a home-like environment provides tailored support.
BrightStar Care Homes: Care Homes offer a personalized approach in neighborhood-like settings for eight to 12 residents. Boasting a 1:6 staff-to-resident ratio, these homes, though currently limited, aim to expand nationally. Residents enjoy made-to-order meals, personalized furnishings and a homey atmosphere.
BrightStar Medical Staffing: Providing staffing solutions for health care facilities, the brand fills clinical and administrative roles on a per diem, temporary, contract or permanent basis. National services include insurance assessments; IV infusion therapy; home health; and flu clinic services for corporate, commercial and retail clients.

What Is the BrightStar Care Business Model?

The BrightStar Care business model is designed to help professionals without prior health care experience deliver quality care. The franchise support team at BrightStar Care offers multifaceted assistance, with a Clinical Quality team dedicated to providing caregivers with top-notch training programs. Field coaches, equipped with specialized training, also work closely with franchisees to drive continual business improvement.

Franchisees benefit from multiple revenue streams because, in addition to delivering care to patients one-on-one in their homes, the franchise also provides care in other settings. Services include adult care, elder care, child care and medical staffing services for individuals, families and health care facilities. Notably, health care businesses in the community frequently reach out to BrightStar Care for help with staffing. The franchise provides personnel to hospitals, nursing homes, doctors’ offices, labs and anywhere health care staff is needed.

BrightStar Care franchisees also benefit from patients referred by the franchise’s network of National Account partners. With many health care providers looking for skilled providers to serve patients in their homes, BrightStar Care is an ideal partner thanks to its nationwide recognition and our franchisees’ Joint Commission Accreditation. National Account services range from insurance assessments and IV infusion therapy to home health (in addition to delivering flu clinic services to corporate, commercial and retail patients).

How Much Can BrightStar Care Franchise Owners Make?

The combined average revenue for BrightStar Care (first locations only) that operated for all of 2021 was $2,213,799. Additionally, the combined average revenue of top quartile franchisees for BrightStar Care was $4,488,397.

How Much Does It Cost To Open a BrightStar Care?

The initial investment ranges from $111,095 to $195,875. The typical franchisee also has a minimum of $150K in liquid assets, and franchisees should have at least one year of living expenses in the bank or other sources of income to meet household expenses.

Here’s a breakdown of the costs:

Initial Franchise Fee: $50,000
Office Space: $3,600-$9,600
Furnishings: $2,000-$4,000
Computer & Hardware: $4,000-$9,500
Signage: $400-$1,000
Utility Deposit: $300-$500
Marketing: $500
Office Supplies, PPE, Medical Supplies: $600-$730
Printing Reproduction & Postage: $300-$900
Business and Required Licenses: $200-$8,633
State Licensure Assistance: $0-$6,500
Financial Acumen Training: $400-$500
Local Advertising Spend: $3,000-$5,250
Recruiting Spend: $3,000-$5,250
Electronic Visit Verification: $0-$1,000
Director of Nursing: $0-$6,192
Business Insurance: $1,849-$2,744
Worker's Comp Insurance: $445-$3,809
Employee Travel: $4,990-$10,200
Legal Fees: $2,000-$5,500
JC Accreditation: $0-$6,192
Additional Funds (Three Months): $33,511-$57,375
Total: $111,095-$195,875

What Is the Franchise Fee for BrightStar Care?

The franchise fee is $50K.

Who Is the Leadership of BrightStar Care?

Shelly Sun — CEO and Founder
Andrew Ray — Chief Operating Officer
Dean Ulizio — Chief Strategy Officer
Cheryl Stanton, JD — Chief Legal and Government Affairs Officer
David Pallaschke — Chief Financial Officer
Pete First — Chief Development Officer
Teresa Celmer — Chief Marketing Officer
Christine Della Rocca, PHR, SHRM-CP — Executive Vice President, Human Resources
Mike Gager — Chief Technology Officer

What Helpful Articles Can I Read to Learn More About BrightStar Care?

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