Franchise Deep Dive: Coffee Beanery’s Franchise Costs, Fees, Profit and Data

With more than 45 years of experience and locations across the globe, Coffee Beanery has made a name for itself in the specialty coffee franchise category.

By Jeff DwyerStaff Writer

Updated 7:07AM • 11/20/23

LAST UPDATED: October 5, 2023
FRANCHISE WEBSITE: https://www.coffeebeanery.com/pages/franchising-opportunities
NUMBER OF LOCATIONS: 70+
REPORTED COST TO GET IN: $200,000
REPORTED ROI (Item 19): N/A

Coffee Beanery is a specialty coffee shop franchise that offers a variety of different blends, flavors and roasts of coffee beans sourced from different regions around the world.

Coffee Beanery was founded in 1976 in Dearborn, Michigan by JoAnne and Julius Shaw, and was one of the first specialty coffee roasters in the United States. The brand, now based out of Flushing, Michigan, remains family-owned and operated.

How Many Coffee Beanery Locations Are There?

Coffee Beanery first began offering franchise opportunities in 1985. As of October 2023, the brand has more than 70 locations throughout the U.S. and 20 internationally.

What Is Coffee Beanery’s Business Model?

Coffee Beanery operates as a specialty coffee retailer and franchisor. The brand sells freshly brewed coffee, specialty espresso beverages, teas, gift baskets and merchandise. It has a “Coffee of the Month” club, which allows franchisees to enjoy multiple revenue streams.

The brand is known for roasting its coffee beans in small batches to ensure freshness and quality. This process is held at its 45,000-square-foot corporate headquarters based in Flushing, Michigan, where the brand also holds its franchisee Discovery Days.

For prospective franchisees, the brand offers a variety of build-out options, including storefront cafes, as well as locations in malls, airports, office buildings, hospitals and college campuses.

According to the brand’s consumer-facing website, the values of Coffee Beanery are as follows:

Outstanding customer service
Continual Improvement
Team Player Mentality
Positive Attitude

How Much Can Coffee Beanery Franchise Owners Make?

Coffee Beanery does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a Coffee Beanery Franchise?

The initial investment required to open a Coffee Beanery franchise is $200K. This investment is broken down into the following costs:

Leasehold Improvements and Design: $70,000
Furniture, Fixtures and Equipment: $50,000
Exterior Signage: $8,000
Inventory: $12,000
Training and Other Related Expenses: $15,000
Minimum Capital for Ongoing Operations: $30,000
Initial Franchise Fee: $15,000

Additionally, interested candidates must also have a minimum net worth of $500K.

What Is the Franchise Fee for Coffee Beanery?

The franchise fee required to open a Coffee Beanery franchise is $15K. Franchisees must also pay an ongoing royalty fee of 4% of net revenue and a 2% marketing fund contribution.

Who’s On Coffee Beanery’s Leadership Team?

JoAnne Shaw — Co-Founder and CEO
Julius Shaw — Co-Founder and Chairman of the Board
Laurie Shaw — COO
Kevin Shaw — Director of Franchise Sales
Britain Butcher — Director of E-Commerce
Bret O’Brien — CFO
Patti Tushim — R&D Manager
Houston Shaw — Operations Manager

What Helpful Articles Can I Read to Learn More About Coffee Beanery?

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