Franchise Deep Dive: Coldwell Banker Real Estate's Franchise Costs, Fees, Profit and Data

With more than 100 years in business, Coldwell Banker has become one of the largest and most recognized real estate companies in the world.

By Jeff DwyerStaff Writer

8:08AM • 08/28/23

LAST UPDATED: August 15, 2023
FRANCHISE WEBSITE: https://www.coldwellbanker.com/about/franchising
NUMBER OF LOCATIONS: 2,800
REPORTED COST TO GET IN: $31,175 to $491,875
REPORTED ROI (Item 19): N/A

Coldwell Banker is an American real estate franchise that provides residential and commercial real estate services, including buying and selling homes, property management, and relocation services. Coldwell Banker is one of the oldest and most well-known real estate brands in the world. It was first founded in San Francisco, California in 1906 by Colbert Coldwell and was originally named Tucker, Lynch & Coldwell. Then, in 1913, Coldwell invited Benjamin Arthur Banker to join the firm, and the pair would go on to establish Coldwell Banker.

By 1937, Coldwell Banker opened seven offices throughout California. By 1950, the company was labeled a prominent player in the real estate space. In 1996, the brand opened its first international office in Toronto, Canada, and launched its website. Coldwell Banker is now headquartered in Madison, New Jersey.

Coldwell Banker is operated under the purview of real estate service giant Anywhere Real Estate, which owns several brands, including Better Homes and Gardens Real Estate, Century 21 Real Estate, Corcoran Group, and Sotheby’s International Realty.

How Many Coldwell Banker Locations Are There?

As of August 2023, there are roughly more than 2,800 Coldwell Banker franchise and company-owned locations across the globe. The brand operates in 40 countries and has more than 100K agents worldwide.

What Is Coldwell Banker’s Business Model?

Coldwell Banker’s business model revolves around providing customers with a comprehensive package of real estate services, which includes the buying, selling and renting of properties. Each of the brand’s individual franchise offices offers a variety of services, including listing properties, marketing, conducting property showings, negotiating deals, and assisting with the legal and administrative aspects of real estate transactions.

As a franchisor, Coldwell Banker says it provides its owners with ample support to run a successful business, including training and ongoing marketing.

How Much Can Coldwell Banker Franchise Owners Make?

Coldwell Banker does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost to Open a Coldwell Banker?

The initial investment required to open a Coldwell Banker franchise ranges between $31,175 to $491,875. Interested candidates must also have at least $75K in liquid capital and a minimum net worth of $150K.

What Is the Franchise Fee for a Coldwell Banker?

The franchise fee required to open a Coldwell Banker franchise is $25K.

Who’s On Coldwell Banker’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Coldwell Banker?

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