Franchise Deep Dive: Ctrl V Franchise Costs, Fees, Profit and Data

Ctrl V offers a profitable franchise opportunity to entrepreneurs who want to introduce the world to the latest form of entertainment: virtual reality.

By Jeff DwyerStaff Writer

1:13PM • 11/24/23

LAST UPDATED: November 20, 2023
FRANCHISE WEBSITE: https://www.virtualrealityfranchise.com/
NUMBER OF LOCATIONS: 6+
REPORTED COST TO GET IN: $288,000 to $311,000
REPORTED ROI (Item 19): N/A

Ctrl V is North America’s first virtual reality (VR) arcade and is currently the largest virtual reality arcade franchise brand in the world. Ctrl V offers an immersive gaming experience where customers can explore virtual worlds and compete in multiplayer games all within virtual reality.

Ctrl V was founded by Robert Bruski, who opened the first store in June 2016 in Waterloo, Ontario. Ctrl V started offering franchise opportunities shortly after.

How Many Ctrl V Locations Are There?

As of November 2023, Ctrl V is currently active in Canada and the U.S., and has more than six open locations. In an interview with 1851 Franchise, CEO Robert Bruski said the brand is aiming to open between two to five new locations in 2024.

What Is Ctrl V’s Business Model?

At its core, Ctrl V’s business model is centered around introducing virtual reality to the masses at an affordable price with “unsurpassed customer service.”

“By offering VR experiences, games, education, and a myriad of other services, we hope to further immersion and global adoption of groundbreaking tech, all while helping people become business owners with us alongside them — they aren’t in it alone,” the brand wrote on its site.

Users pre-book their time slots and then arrive at the Ctrl V location for their scheduled time so they can play the newest games without having to spend thousands of dollars to purchase their own virtual reality device.

Each Ctrl V location has about 16 VR devices and sits at about 4,000 square feet. Each location is designed to be a family-friendly environment that fosters enjoyment for everyone. As such, the ideal Ctrl V franchise owner is “fun, hard-working” and is fully focused on the customer experience. Interested candidates are not required to have previous industry experience as Ctrl V provides ample training to get new owners up and running. New operators are expected to participate in a two-week training program at the flagship location in Waterloo, where they will learn everything from software, hardware, gaming, marketing, franchise operations, accounting, customer service and floor operations.

How Much Can Ctrl V Franchise Owners Make?

Ctrl V does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a Ctrl V Franchise?

As of the publishing of this story, the initial investment required to open a Ctrl V franchise ranges between $288K and $311K. This investment is broken down into the following costs:

Station Costs: $110,000
General Arcade Costs: $6,000 to $20,000
Branding Materials: $6,000 to $15,000
Legal Costs: $7,000
Insurance Costs: $3,000
Facility Deposits: $13,000
Franchise Fee: $60,000
Opening Day Marketing: $20,000
Working Capital: $63,000

These costs can vary based on shipping, FX rates, real estate costs and a number of other factors.

What Is the Franchise Fee for Ctrl V?

The franchise fee required to open a Ctrl V arcade is $60K. Franchise owners must also contribute 1.5% of revenue to Ctrl V as an equal component to the national marketing fund.

Who’s On Ctrl V’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Ctrl V?

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