Franchise Deep Dive: Dale Carnegie Training’s Franchise Costs, Fees, Profit and Data

The professional-development franchise helps companies improve the performance of their employees, but how successful are the brand’s franchisees? Let’s see.

By Erica InmanStaff Writer

8:08AM • 02/10/24

LAST UPDATED: December 2023

FRANCHISE WEBSITE: https://dalecarnegiefranchise.com/

NUMBER OF LOCATIONS: 200

REPORTED COST TO GET IN: $108,400 to $255,800

REPORTED ROI (Item 19): $642,723 (average gross revenue)

Dale Carnegie Training is a franchise concept focused on coaching, training and development. The brand’s training specialists work with individuals, groups and organizations to improve business performance, especially in areas of leadership, sales, interpersonal skills, public speaking and customer service.

How Many Dale Carnegie Training Locations Are There?

Dale Carnegie was founded in 1912 and has since remained dedicated to the concept of self-improvement. Dale Carnegie is a global organization reaching 85 countries around the world, with professional development courses in 35 different languages.

Dale Carnegie Training has 200 offices currently.

What Is Dale Carnegie Training’s Business Model?

Dale Carnegie Training offers coaching and development courses in leadership, presentation skills, people skills, sales and customer service. Courses are available both in person and online. Many of the courses equip learners with continuing education units (CEUs) and education credits.

The brand’s methodology includes a pathway for learning that focuses on five key elements: input, awareness, experience, sustainment and output. The brand’s aim is to help individuals and organizations improve on key skills and in confidence to be able to make progress and achieve goals in any business or industry.

How Much Can Dale Carnegie Training Franchise Owners Make?

Based on the information given in the brand’s 2019 Franchise Disclosure Document (FDD), the average gross revenue for a Dale Carnegie Training franchise was $642,723. The highest earning franchise in 2018 had a revenue result of $2,427,804, and the lowest had a revenue result of $43,594.

How Much Does It Cost to Open Dale Carnegie Training?

According to the brand’s 2019 Franchise Disclosure Document (FDD), the total initial investment necessary ranges from $108,400 to $255,800.

The brand requires franchisees to have a minimum net worth of $500K and have at least $150K in liquid capital.

What Is the Franchise Fee for Dale Carnegie Training?

The initial franchise fee required will vary from $5K to $65K, depending on the size and potential revenue of your territory.

For a revenue target of $500,000 or less, the initial franchise fee is $5,000.
For a revenue target of $500,001 to $1,000,000, the initial franchise fee is $20,000.
For a revenue target of $1,000,001 to $2,500,000, the initial franchise fee is $35,000.
For a revenue target of $2,500,001 to $3,500,000, the initial franchise fee is $45,000.
For a revenue target of $3,500,000 to $5,000,000, the initial franchise fee is $55,000.
For a revenue target of $5,000,000 or more, the initial franchise fee is $65,000.

Who’s On Dale Carnegie Training’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Dale Carnegie Training?

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