Franchise Deep Dive: DivaDance Franchise Costs, Fees, Profit and Data

This dance studio franchise offers a variety of revenue streams to owners, including dance classes, private parties, multi-week programs, dance recitals and retail sales of branded merchandise.

By Victoria CampisiStaff Writer

9:09AM • 03/15/24

LAST UPDATED: 2/2024

FRANCHISE WEBSITE: https://divadancecompany.com/dance-fitness-franchise-opportunities-for-women/

NUMBER OF LOCATIONS: 60+

REPORTED COST TO GET IN: $36,000 - $69,400

REPORTED ROI (Item 19): N/A

DivaDance is a dance studio franchise that offers classes, parties, and programs tailored for adults of all levels.

How Many DivaDance Locations Are There?

DivaDance was founded by Jami Stigliano who had a passion for choreographing dance routines inspired by pop music icons. Her passion continued through her time at The University of Texas at Austin, where she was the captain of the dance team.

Stigliano later moved to New York City, where she created DivaDance as an alternative to traditional competitive dance studios. DivaDance was founded on the principles of inclusion, empowerment, and creating a safe space for adults of all levels to enjoy dance without the pressure of competition.

DivaDance began franchising in 2015, expanding its reach beyond New York City to locations nationwide. The company's mission evolved to focus on empowering adults across America, providing fulfilling job opportunities for choreographers and dance teachers, and supporting women in starting and running their own businesses through franchising. Today, DivaDance continues to grow, with headquarters in Austin, Texas, and over 60 locations across the United States.

What Is The DivaDance Business Model?

DivaDance offers a variety of classes, parties and programs that cater to adults, featuring all-levels choreography set to popular music in a fun and supportive environment. Franchisees make money through various revenue streams, including:

Dance Classes for Adults: Offering classes tailored for adults of all levels, focusing on pop-music-inspired choreography.
Private Parties: Hosting private events such as birthday parties, bachelorette parties, and team-building activities.
Multi-Week Programs: Organizing multi-week dance programs for individuals or groups.
Dance Recitals: Hosting recitals or performances to showcase students' progress.
Apparel & Retail: Selling branded apparel and merchandise to customers.

DivaDance offers comprehensive training and support to franchisees, including:

Assistance with marketing and advertising strategies
Social media support and content creation
In-person conferences and training
Guidance on hiring, training, and coaching staff
Modern communication and marketing tools
Ongoing support from the corporate team and fellow franchise owners

DivaDance emphasizes building a community of like-minded individuals who are passionate about dance, confidence-building and empowerment. The company values include inspiring confidence, building community, having fun and changing lives.

How Much Can DivaDance Owners Make?

Earnings for DivaDance owners are not publicly available.

How Much Does It Cost to Open a DivaDance Franchise?

The initial investment for a single unit franchise ranges from $36,000 to $69,400.

What Is the Franchise Fee for DivaDance?

The franchise fee ranges from $18,000 to $32,000, according to Entrepreneur.

Who Are the Leaders of DivaDance?

What Helpful Articles Can I Read to Learn More About DivaDance?

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.

Check out these three 1851 brands:

Fitness Premier

Franchise Development Page
Number of Open Locations (as of 2/16/2024): 19
Investment Range: $264,350 - $585,000

Workout Anytime

Franchise Development Page
Number of Open Locations (as of 2/16/2024): 190
Investment Range: $784,950 - $2,073,050

Craft Axe Throwing

Franchise Development Page
Number of Open Locations (as of 2/16/2024): 15
Investment Range: $220,583 - $554,877

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.