Franchise Deep Dive: Go Xperia’s Franchise Costs, Fees, Profit and Data

With its focus on experience-based franchise brands like Pedal Pub and Escape Hunt, Go Xperia is well on its way to building a wildly successful portfolio.

By Jeff DwyerStaff Writer

9:09AM • 09/25/23

LAST UPDATED: September 11, 2023
FRANCHISE WEBSITE: https://www.goxperia.com/
NUMBER OF LOCATIONS: 100+
REPORTED COST TO GET IN: $117,450 to $270,400 (Pedal Pub)
REPORTED ROI (Item 19): N/A

Go Xperia is a multi-brand experiential company that aims to be the go-to provider and global ambassador of immersive, shareable, location-based experiences. Go Xperia was formed by private equity group Proprietors Capital Holdings to serve as the operator and parent company of a number of experience-focused franchise brands, including the party bike concept Pedal Pub and the escape room brand Escape Hunt.

Go Xperia’s first franchise was Pedal Pub, which was first brought from Amsterdam to the U.S. in 2007 and began operations in Minneapolis, Minnesota. By 2014, the party bike concept had expanded to 25 locations throughout the country. In 2018, Pedal Pub started offering franchise opportunities. According to President Todd Treml, Go Xperia is actively developing a number of new brands to add to its portfolio, including axe throwing and paintball.

How Many Go Xperia Locations Are There?

As of September 2023, Go Xperia operates more than 60 Pedal Pub locations in North America and more than 45 Escape Hunt locations across 17 countries.

What Is Go Xperia’s Business Model?

At the core of its business model, Go Xperia is centered around providing experiences to its customers. The brand acknowledges that the location-based experience industry is estimated to be a $12 billion industry. Nowadays, more people would rather spend money on experiences than on physical products. As such, Go Xperia is looking to meet that demand and cater to today’s consumers by becoming a “one-stop shop for experiences.”

How Much Can Go Xperia Franchise Owners Make?

Go Xperia does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost to Open a Go Xperia Franchise?

The initial investment required to open a Pedal Pub franchise ranges between $117,450 to $270,400. This covers the franchise fee, bike purchase, insurance costs, storage, marketing, territory protection and training. Interested candidates must also have at least $75K in liquid cash, a minimum credit score of 680 and a net worth of at least $300K.

Go Xperia does not make the franchise investment information for Escape Hunt publicly available. However, you can learn more about Escape Hunt as a franchise opportunity here.

What Is the Franchise Fee for a Go Xperia Franchise?

The initial franchise fee required to open a Pedal Pub franchise is $39,900. Franchise owners are also required to pay an ongoing royalty of 8% to 10% of gross sales.

Who’s On Go Xperia’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Go Xperia?

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