Franchise Deep Dive: Keller Williams' Franchise Costs, Fees, Profit and Data

Since its inception 40 years ago, Keller Williams has become the world’s largest real estate franchise as a result of its agent-centric business model.

By Jeff DwyerStaff Writer

9:09AM • 09/04/23

LAST UPDATED: August 9, 2023
FRANCHISE WEBSITE: https://headquarters.kw.com/open-a-franchise/
NUMBER OF LOCATIONS: 1,100+
REPORTED COST TO GET IN: $183,230 to $336,980
REPORTED ROI (Item 19): N/A

Keller Williams is an international real estate franchise network that specializes in residential and commercial real estate. The brand operates as a real estate brokerage and offers services such as buying, selling and renting properties.

Keller Williams, which is based in Austin, Texas, was founded in 1983 by Gary Keller and Joe Williams. The brand started offering franchise opportunities in 1987. As a result of its services, Keller Williams has been recognized as one of the highest-rated real estate companies by numerous publications, including Entrepreneur, Fortune, Franchise Times and Forbes.

How Many Keller Williams Locations Are There?

Keller Williams is the world’s largest real estate franchise by agent count. The brand has more than 1,100 offices and 191K real estate agents across the globe.

What Is Keller Williams' Business Model?

Keller Williams says its business model is focused on being “agent-centric, technology-driven and education-based.” The brand emphasizes real estate agent training and development, and offers its agents comprehensive programs, online resources, and advanced tools to help them succeed as franchise owners and operators.

Keller Williams also offers a profit-sharing program, which allows agents to participate in an arrangement where a portion of the profits generated by a market center is distributed among eligible agents. The firm believes this encourages a sense of teamwork and collaboration.

According to Keller Williams’ website, franchise owners have access to the following benefits:

Competitive investment costs
Limitless earning potential
Around-the-clock training and support
Industry-leading technology
Additional revenue opportunities
One-of-a-kind culture

How Much Can Keller Williams Franchise Owners Make?

Keller Williams does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a Keller Williams?

The total investment necessary to begin the operation of a Keller Williams franchise ranges from $183,230 to $336,980. Interested parties must also have at least $150K in liquid capital.

What Is the Franchise Fee for a Keller Williams?

The initial franchise fee required to open a Keller Williams franchise is $35K.

Franchise owners must also pay an ongoing royalty fee of 6%.

Who’s On Keller Williams' Leadership Team?

What Helpful Articles Can I Read to Learn More About Keller Williams?

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.