Franchise Deep Dive: Maaco’s Franchise Costs, Fees, Profit and Data

Fifty-year-old franchise Maaco specializes in car painting, and offers collision repair. The franchise concept has hundreds of locations across North America.

By Erica InmanStaff Writer

11:11AM • 01/19/24

LAST UPDATED: January 2024

FRANCHISE WEBSITE: https://maacofranchise.com/

NUMBER OF LOCATIONS: 400

REPORTED COST TO GET IN: $276,00 to $1,015,500

REPORTED ROI (Item 19): $1,428,088 (average gross receipts)

Maaco is a body shop franchise concept that has been around for over 50 years. The brand has 400 locations, operating in both the U.S. and Canada. Maaco specializes in painting vehicles of any size. It also offers traditional collision repair and other vehicle services, including fleet vehicle rebranding and accident management.

How Many Maaco Locations Are There?

Maaco got its start in 1972, when Tony Martino opened the first center in Wilmington, Delaware. In 2008, Maaco joined the Driven Brands family and, seven years later, Roark Capital Group acquired Driven Brands. Now the brand has 400 franchised locations around North America.

What Is Maaco’s Business Model?

Maaco offers painting services for vehicles of any size, including oversized trucks, semis and tractors, and extends this service to include truck beds. Additionally, the brand offers collision repair and fleet and industrial vehicle services, such as remarketing, rebranding and accident management.

Maaco also offers lease-turn-in services, repairing any small and affordable damages to help consumers maximize the value of their leased vehicle. Customers can receive a quote online, book appointments through the website and receive contactless service at the shop.

How Much Can Maaco Franchise Owners Make?

Based on the information given in the brand’s 2023 Franchise Disclosure Document (FDD), the average gross receipts for all Maaco centers was $1,428,088.

The median average gross receipts was $1,281,219, with the top 50% averaging $1,873,624 in gross receipts and the bottom 50% averaging $982,552 in gross receipts.

How Much Does It Cost to Open Maaco?

The total initial investment necessary to begin the operation of a Maaco franchise ranges from $276K to $1,015,500. This includes a franchise fee of $45K.

Additionally, the brand requires franchisees to have a minimum net worth of $1 million and have at least $420K in liquid capital.

What Is the Franchise Fee for Maaco?

The initial franchise fee required is $45K. For subsequent locations after a franchisee's first franchise location, the franchise fee is reduced. For a second franchise location, the fee is $22,500. For the third franchise location and each subsequent location, the franchise fee is $20K.

Who’s On Maaco Training’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Maaco?

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