Franchise Deep Dive: Midwest Shooting Center Franchise Costs, Fees, Profit and Data

As a full-service firearm range and retail franchise, Midwest Shooting Center offers entrepreneurs a high-value business model that benefits from recurring revenue streams.

By Jeff DwyerStaff Writer

11:11AM • 11/02/23

LAST UPDATED: October 25, 2023
FRANCHISE WEBSITE: https://midwestshootingcenter.com/franchising
NUMBER OF LOCATIONS: 7
REPORTED COST TO GET IN: $1.8 million to $3.5 million
REPORTED ROI (Item 19): N/A

Midwest Shooting Center is a franchise brand of state-of-the-art, modern indoor, range-retail facilities. Midwest Shooting Center sells firearms, ammunition and other products, and provides firearm safety and training courses at its in-house gun range. The brand boasts that it is the “first and only proven full-service range and retail franchise” currently on the market.

Midwest Shooting Center was first established in 2016 as an e-commerce retailer and opened its first physical location in Lima, Ohio in 2019. It was founded by former U.S. Marine Corps officers David Sabo and Jeff Swinford, who were former franchisees of a separate brand. After seeing success with Midwest Shooting Center, the duo decided to begin offering franchise opportunities themselves in 2023.

How Many Midwest Shooting Center Locations Are There?

As of October 2023, there are seven corporate Midwest Shooting Center locations across the Midwest, in Ohio, Indiana, Michigan and Pennsylvania.

What Is Midwest Shooting Center’s Business Model?

The core of Midwest Shooting Center’s business model is selling firearms, ammunition and other related products to consumers. The brand also offers comprehensive firearm safety and training courses at its state-of-the-art fire range. These courses create recurring revenue streams for franchisees and educate consumers of all levels from the fundamentals to more advanced marksmen looking to hone their skills. As a result of its business model, the typical Midwest Shooting Center has over 85% of its costs covered within the first 12 months in operation.

Each of Midwest Shooting Center’s indoor shooting ranges are equipped with cutting-edge technology and staffed by highly trained professionals to ensure a safe and enjoyable experience. Additionally, the brand boasts that it is an “open, welcoming and family-friendly” and is designed to be a “modern, relaxed, non-intimidating atmosphere that appeals to both newcomers and experienced shooters alike.”

For prospective franchise owners, the brand is offering two building load outs, ranging from 10,000 square feet to 30,000 square feet. The cost to open a Midwest Shooting Center franchise will differ depending on which model you choose. The ideal franchise owner is someone with a track record of success in a business environment and a passion for the industry. However, franchisees do not require previous firearm experience. Midwest Shooting Center provides all the necessary training and support to get new owners up and running. The brand provides support in the following:

Real estate acquisition
Zoning
Construction management
Compliance
Purchasing
Accounting
Staff training
Branding and marketing
Sales management
Day-to-day operations
Post-opening
Field-level support

How Much Can Midwest Shooting Center Franchise Owners Make?

Midwest Shooting Center does not have a publicly available Item 19. However, according to the brand’s website, Midwest Shooting Center regularly achieves margins in excess of 56%. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a Midwest Shooting Center?

As of the publishing of this story, the initial investment cost to franchise ranges from $1.8 million to $3.5 million. This investment can vary, depending on which building model franchisees choose, but it covers the initial franchise fees, inventory and overall development.

What Is the Franchise Fee for Midwest Shooting Center?

Midwest Shooting Center does not make its franchise fee publicly available. However, according to third-party sources, the initial fee to open a Midwest Shooting Center is $30K. Additionally, the brand offers a 20% discount on its franchise fee to all qualified U.S. military veterans.

Who’s On Midwest Shooting Center’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Midwest Shooting Center?

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