Franchise Deep Dive: Naf Naf Grill Franchise Costs, Fees, Profit and Data

With 35 units and more in development, Naf Naf Grill is a leader in Middle Eastern cuisine and has tremendous growth potential for ambitious entrepreneurs.

By Jeff DwyerStaff Writer

10:10AM • 12/01/23

LAST UPDATED: November 20, 2023
FRANCHISE WEBSITE: https://www.nafnafgrill.com/franchise/
NUMBER OF LOCATIONS: 35
REPORTED COST TO GET IN: $539,100 to $813,200
REPORTED ROI (Item 19): $894,713 (Average annual net sales in 2022 for all company-owned and franchisee-owned restaurants)

Naf Naf Grill is a fast casual restaurant franchise that serves fresh and authentic Middle Eastern food. Naf Naf, which means “fan the flame” in Hebrew, specializes in pita sandwiches, chicken shawarma, falafel, hummus, hand cut salads and veggie options.

Naf Naf Grill was started in 2009 by late founder Sahar Sander, who opened the first location in Naperville, Illinois. The brand began offering franchise opportunities in 2019. Since then, it has been named one of the country’s fastest-growing eateries by Forbes.

How Many Naf Naf Grill Locations Are There?

As of November 2023, there are 35 Naf Naf Grill locations spanning more than 12 states, with even more in development. You can find Naf Naf Grill in the following states:

Florida
Georgia
Illinois
Indiana
Minnesota
New Jersey
Ohio
Pennsylvania
South Carolina
Tennessee
Texas
Wisconsin

What Is Naf Naf Grill’s Business Model?

The core of Naf Naf Grill’s business model is offering consumers authentic Middle Eastern food. The brand takes a customizable and approachable modern service format that it believes is enticing to a diverse range of customers.

“At Naf, the food is the passion, and the brand has been repeatedly recognized for superior quality,” the brand wrote on its website. Naf Naf also lists the following benefits to operating one of its franchises:

Leader in Middle Eastern cuisine with tremendous growth opportunity
Recognized for superior food quality and notable flavors
Culinary driven, on-trend concept appealing to a broad demographic
Flexible designs for development
Proven operations across urban, suburban and college locations
Efficient business operations
Seasoned corporate leadership and support team

Ideal Naf Naf Grill franchise owners will also have multi-unit restaurant management and development experience. However, the brand’s seasoned leadership team, which it boasts is “unparalleled in its experience in the fast-casual space,” provides ample support for new owners.

How Much Can Naf Naf Grill Franchise Owners Make?

According to Naf Naf Grill’s 2022 Franchise Disclosure Document (FDD), the top company-owned and franchisee-owned restaurants saw average annual net sales of $894,713.

How Much Does It Cost To Open a Naf Naf Grill Franchise?

As of the publishing of this story, the initial investment required to start a Naf Naf franchise ranges from $539,100 to $813,200. This investment is broken down into the following costs:

Initial franchise fee: $30,000
Construction and Leasehold Improvements: $221,400 to $350,000
Architect, Engineers and Expeditor Fees: $12,000 to $32,000
Furniture, Fixtures and Equipment: $184,300 to $225,000
Exterior Signage: $9,000 to $25,000
Digital and Menu boards: $9,400 to $12,100
Opening inventory: $8,300 to $12,000
Smallwares and uniforms: $13,400 to $16,000
Point of Sale and Computer Systems: $11,000 to $14,000
Market Introduction Program: $10,000
Training Expenses: $6,800 to $12,100
Insurance (Annual): $3,500 to $10,000
Miscellaneous Opening Cost: $10,000 to $25,000
Additional Funds (3 months): $10,000 to $40,000

What Is the Franchise Fee for Naf Naf Grill?

The franchise fee required to open a Naf Naf Grill is $30K. Interested candidates must also have a minimum net worth of $1.8 million, of which $600K must be liquid. Franchisees must also sign a commitment to open a minimum of at least three locations.

Who’s On Naf Naf Grill’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Naf Naf Grill?

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