Franchise Deep Dive: Planet Fitness’ Franchise Costs, Fees, Profit and Data

With its fully equipped fitness centers and affordable membership costs, Planet Fitness has grown into one of the largest exercise franchises in the world.

By Jeff DwyerStaff Writer

Updated 9:09AM • 08/22/23

LAST UPDATED: August 17, 2023
FRANCHISE WEBSITE: https://www.planetfitness.com/franchising/become-a-franchisee
NUMBER OF LOCATIONS: 2,400+
REPORTED COST TO GET IN: $1,625,600 to $4,921,000
REPORTED ROI (Item 19): N/A

Planet Fitness is one of the largest and fastest-growing operators of fitness centers in the world. The brand is known for providing a relatively low-cost and casual environment for people to work out and exercise. The company boasts its “Judgement Free Zone” philosophy, which aims to create a welcoming, non-intimidating environment for individuals of all fitness levels.

Planet Fitness was founded in 1992 by Michael and Marc Grondahl in Dover, New Hampshire. The pair began offering franchise opportunities in 2003. Since then, the brand has expanded to more than five countries and has more than 18.4 million members.

As a result of its services, Planet Fitness was ranked No. 28 in Entrepreneur magazine’s “2023 Franchise 500 list.”

How Many Planet Fitness Locations Are There?

As of August 2023, there are over 2,400 open Planet Fitness locations. The franchise has locations spread across all 50 states and Washington, D.C., and in Puerto Rico, Panama, Mexico and Australia.

The brand is actively offering franchise opportunities in both domestic and international markets.

What Is Planet Fitness’ Business Model?

Planet Fitness operates on an affordable and accessible business model, and offers budget-friendly gym memberships to a wide audience. In fact, the brand claims to have a broad demographic appeal and says it caters to 80% of the population that does not actively belong to a gym.

The brand has two membership tiers:

Classic

The Classic membership starts at $10 per month and is the standard membership, which provides unlimited access to a home club.

PF Black Card

The PF Black Card is $24.99 per month and provides members with access to any club, premium digital workouts, and the ability to bring a guest any time.

Planet Fitness locations tend to be straightforward and are equipped with machines that cover everything from cardio, core, full body workouts and yoga.

https://www.youtube.com/watch?v=3GId41JJTss

How Much Can Planet Fitness Franchise Owners Make?

Planet Fitness does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost to Open a Planet Fitness?

The initial investment required to open a Planet Fitness franchise ranges between $1,625,600 to $4,921,000. Interested candidates must also have a minimum net worth of $3 million and at least $1.5 million in liquid capital.

What Is the Franchise Fee for Planet Fitness?

Planet Fitness does not make its franchise fee publicly known. However, according to Entrepreneur, the brand has an initial franchise fee of $20K.

Franchise owners must also pay an ongoing royalty fee of 7% and an ad royalty fee of 9%.

Who’s On Planet Fitness’ Leadership Team?

What Helpful Articles Can I Read to Learn More About Planet Fitness?

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.