Franchise Deep Dive: Play It Again Sports’ Franchise Costs, Fees, Profit and Data

This franchise allows customers to buy, sell and trade pre-owned sports equipment at over 290 locations in North America.

By Victoria CampisiStaff Writer

11:11AM • 11/21/23

LAST UPDATED: October 2023

FRANCHISE WEBSITE: https://www.playitagainsports.com/home/own-a-store

NUMBER OF LOCATIONS: 290+

REPORTED COST TO GET IN: $268,300 to $391,300

REPORTED ROI (Item 19): $1,186,825 (average gross sales 2022)

Play It Again Sports is a retail franchise that buys and sells used and new sporting goods. It is under the portfolio of Winmark, a company in the "ultra-high-value" retailing niche, which combines selling high-quality secondhand goods alongside brand new merchandise in a traditional retail format.

How Many Play It Again Sports Locations Are There?

Play It Again Sports was founded in 1983 in Minneapolis, Minnesota, and sold to Winmark in 1988, the same year it began franchising. Today, the brand has grown to become one of the biggest sporting goods retailers in North America, with over 290 locations across the U.S. and Canada, according to Entrepreneur.

What Is the Play It Again Sports Business Model?

Play It Again Sports operates on a business model centered around the buying, selling and trading of used sports equipment. Customers bring in their pre-owned items, receiving cash or store credit in return, and the store then evaluates and resells these products at prices lower than those of new equipment.

In addition to the resale of used items, Play It Again Sports stores may also offer new equipment. Usually, it is about a 60% (new) to 40% (used) split, according to Winmark.

How Much Can Play It Again Sports Franchise Owners Make?

In 2022, the top quartile average gross sales was $1,186,825, while the top quartile average gross profit was $632,089.

How Much Does It Cost To Open a Play It Again Sports?

The total cost to open a Play It Again Sports franchise ranges from $268,300 to $391,300, according to FranNet.

What Is the Franchise Fee for Play It Again Sports?

The franchise fee is $25K.

Who Is the Leadership of Play It Again Sports?

Dave Eaton — CEO
Brett D. Heffes — Chair of the Board and Chief Executive Officer (Winmark)
Renae M. Gaudette — Executive Vice President and Chief Operating Officer (Winmark)
Anthony D. Ishaug — Executive Vice President, Chief Financial Officer and Treasurer (Winmark)

What Helpful Articles Can I Read to Learn More About Play It Again Sports?

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