Franchise Deep Dive: Preservan Franchise Costs, Fees, Profit and Data

This franchise transforms the way wood rot repair and remediation is handled by leveraging a 100% epoxy solution to repair wood, rather than replace it.

By Victoria CampisiStaff Writer

SPONSOREDUpdated 4:16PM • 01/16/24

LAST UPDATED: 1/2024

FRANCHISE WEBSITE: https://gopreservan.com/start-a-franchise/

NUMBER OF LOCATIONS: 5 territories

REPORTED COST TO GET IN: $81,400 – $130,000

REPORTED ROI (Item 19): $209,708 (direct gross profit)

Preservan is a home services franchise that specializes in using epoxy resins to treat, repair and eliminate wood rot. With a philosophy of repair over replacement, the franchise utilizes a proprietary resin repair system that can restore rotting and deteriorating wood.

Preservan was founded in Oklahoma City, Oklahoma by Ty McBride, who was looking for an affordable and efficient way to restore old wood windows. With an aim to do things differently, McBride spent five years growing the business and perfecting the model, from technician recruitment to pricing and digital marketing. By prioritizing transparency and offering an alternative 100% epoxy solution to replacing wood, McBride carved out a unique position in the $657 billion home services market, with a heavy focus on windows, doors and architectural wood restoration.

The success of his approach and the unmet demand across the country encouraged McBride to begin franchising.

How Many Preservan Locations Are There?

As of January 2024, Preservan has grown to include five territories across the country, including Oklahoma City, Tulsa, Orlando, Greensboro and Nashville.

Looking ahead, Preservan aims to expand its reach, focusing on markets with a high demand for wood rot remediation. By the end of 2024, the brand hopes to have 20 total territories. Its strategy involves identifying areas with significant environmental needs and historic structures, ensuring its services are not only effective but essential. To start, the company is targeting the Southeast U.S.

What Is the Preservan Business Model?

Preservan’s business model is focused on providing customers with affordable, convenient and sustainable wood rot repair services using long-lasting epoxy resins. The franchise completely transforms the way wood rot repair and remediation is handled by leveraging a 100% epoxy solution to repair wood, rather than replace it. Preservan delivers its services to all ages of homes and repairs windows, doors and architectural wood features.

The franchise can be operated from your home or on-the-go and can be done by just one technician, which eliminates the costs required to open a physical location or hire additional staff. As a result of its services, the brand says most projects can be started and completed within 24 hours.

For franchise owners, Preservan provides all the necessary training and support required to operate a successful business. The brand provides marketing support, a three-week training course and a call-center HUB for franchisees who may need more specific assistance. The brand also invests heavily in developing its technicians, called EpoxyTechs, with a unique epoxy technician certification program, complete with KPIs and a comprehensive training manual, to help franchisees fight a tight labor market.

As part of the brand’s commitment to sustainability, each Preservan franchise owner works alongside 1% For the Planet, a global network of thousands of businesses and environmental organizations that donate one percent of all revenue to environmental causes. There are also no wasteful, fuel-burning trips to the home center or lumber yard. Preservan franchise owners drive fuel-efficient Kia’s and produce less than 1lb of landfill waste per job.

When it comes to the ideal Preservan franchise owner, they are not required to have any construction experience, nor will they be required to obtain a contractors license in most cases.

How Much Can Preservan Franchise Owners Make?

Below is the analysis of 2022 results for a company-owned outlet in the Oklahoma City market. This location began operations in 2018 as Wood Window Rescue and in 2021 adopted the Preservan tradename and began operations representative of the Franchised Business.

Gross Sales

$321,585 (Total)
100.00% (Total % of gross sales)

Technician Labor Cost

$85,128
26.47%

Product and Supply Cost

$26,749
8.32%

Direct Gross Profit

$209,708
65.21%

Less: Select Disclosed Expenses

Service Vehicle Fuel and Maintenance Expenses

$3,792
1.18%

Insurance

$6,597
2.05%

Marketing

$19,275
6.00%

Direct Gross Profit after Select Disclosed Expenses

$180,044
56.00%

Less: Franchise Related Expenses

Royalty Fee

$22,511
7.00%

Brand Development Fund Fee

$ 3,216
1.00%

Local Marketing

Software Fee

$3,600
1.12%

Contact Center Fee

$ 3,600
1.12%

1% For The Planet Fee

$3,216
1.00%

Direct Gross Profit after Select Disclosed Expenses and Franchise Related Expenses

$143,901
44.75%

How Much Does It Cost to Open a Preservan?

The total investment necessary to begin operation under a franchise agreement within a single territory is $81,400 to $130,000. This includes $53,000 to $56,000 that must be paid to the franchisor or its affiliates. The total investment necessary to begin operation of the franchised business within multiple territories is $106,400 to $230,000. This includes $78,000 to $156,000 that must be paid to the franchisor or its affiliates.

Below is a breakdown of the estimated initial investment.

Initial Franchise Fee: $50,000
Construction and Leasehold: $0 – $3,000
Storage Unit: $300 – $700
Initial Inventory: $3,000 – $9,000
Epoxy: $3,000 – $6,000
Computer, Software and Point of Sale System: $0 – $3,000
Service Vehicle: $4,500 – $13,500
Start-Up Marketing: $6,000 – $15,000
Insurance Deposits – Three Months: $1,500 – $4,500
Travel for Initial Training: $2,500 – $7,700
Professional Fees: $1,000 – $3,000
Licenses and Permits: $0 – $2,000
Activation Fee: $600
Additional Funds – Three Months: $9,000 – $20,000
Total Estimate: $81,400 – $130,000

What Is the Franchise Fee for Preservan?

The initial franchise fee is $50,000 for a Preservan Business operated in a single territory.

For qualified individuals who were honorably discharged from any branch of the United States Military, Preservan offers a 10% discount off the franchise fee for your first franchise agreement for your first territory. The same discount applies for qualified individuals who are enrolled members of an American Indian Tribal Nation or Alaska Native Village recognized by the United States federal government.

Who Is the Leadership of Preservan?

William (“Ty”) McBride – CEO, Founder and Co-Owner
Morgan Reinart – Chief Operations Officer and Co-Owner
Emily Potts – Community Relations Director
Magon Hoffman – Marketing Director
April McBride - Franchise Development
James Carey - Franchise Development

What Helpful Articles Can I Read to Learn More About Preservan?

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