Franchise Deep Dive: Proforma Franchise Costs, Fees, Profit and Data

Proforma’s printing and promo services are used by many companies. The brand has no franchise fee but offers a franchise affiliate program.

By Erica InmanStaff Writer

9:21PM • 01/13/24

LAST UPDATED: January 2024

FRANCHISE WEBSITE: https://proformafranchise.com/

NUMBER OF LOCATIONS: 560+

REPORTED COST TO GET IN: $7,030 to $27,695

REPORTED ROI (Item 19): not publicly available

Proforma is a franchise affiliate program concept focused on printing services and promotional product creation for companies. The business was founded by two college friends with $200 and has since grown to be a multi-million dollar venture with 560-plus locations.

How Many Proforma Locations Are There?

Proforma has been in operation for over 40 years and boasts a recession-proof model as brands will always need printing and promotional services, regardless of the current economic trends. The brand was founded in 1978 by Gregory Muzzillo and his college friend, with just a $200 investment. Within a year, that $200 grew to $250K and the brand began franchising in 1986, continuing to grow ever since. At the end of 2021, the brand had a total of 567 outlets, all of which were franchised.

What Is Proforma’s Business Model?

Proforma offers printing, promotional products and packaging services to companies. These services are often used for companies trying to increase brand awareness, build marketing campaigns, provide employees with branded gifts and to create staff uniforms, as well as printing brochures, displays, vehicle wraps and media kits.

Franchisees are offered a low barrier to entry with no territory boundaries. Additionally, franchisees are not required to acquire any inventory or purchase any equipment. Franchisees outsource the production of all promotional products and print so they can remain focused on sales and marketing.

How Much Can Proforma Franchise Owners Make?

The brand does not make this information publicly available.

How Much Does It Cost To Open Proforma?

According to the brand’s 2022 Franchise Disclosure Document (FDD), the total initial investment necessary ranges from $7,030 to $27,695.

There is no franchise fee for this franchise concept, but franchisees must pay to join the affiliate program for an entry fee of $500.

What Is the Franchise Fee for Proforma?

Proforma does not have an initial franchise fee. However, prospective franchisees must meet certain requirements in terms of previous experience or have a relevant business for conversion.

For franchisees who are eligible for a “Relevant Industry Experience franchise,” there is no initial franchise fee. Franchisees are eligible for this opportunity if they previously worked as a representative or employee for a minimum of 12 months at any company that primarily sold business forms, commercial printing services, advertising items, packaging, apparel or similar products.

They must provide proof of selling at least $750K worth of said products, or proof of other sales experience that the brand deems relevant and acceptable for this opportunity. Eligible franchisees who are looking to convert a similar business to a Proforma Franchise may also qualify for a $0 initial franchise fee.

Who’s On Proforma’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Proforma?

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