Franchise Deep Dive: Rhea Lana’s Franchise Costs, Fees, Profit and Data

With nearly 30 years of experience, Rhea Lana’s provides a low-cost franchise opportunity with the potential for high profit margins and a strong support system.

By Jeff DwyerStaff Writer

11:11AM • 12/31/23

LAST UPDATED: November 7, 2023
FRANCHISE WEBSITE: https://www.rhealanafranchising.com/
NUMBER OF LOCATIONS: 105+
REPORTED COST TO GET IN: $16,500 to $19,500
REPORTED ROI (Item 19): $1,789,530 (Sales for the top franchise)

Rhea Lana’s is an upscale children’s consignment pop-up event franchise. The brand holds regular events where families can buy and sell used children’s clothing, toys, baby gear and other items.

Headquartered out of Conway, Arkansas, it was founded by Rhea Lana Riner in 1997. Liner, a mother of three, established the brand after she struggled to find high-quality children's items on a budget. Rhea Lana’s officially began offering franchise opportunities in 2008.

How Many Rhea Lana’s Locations Are There?

As of November 2023, there are more than 105 Rhea Lana’s franchise locations across 25 states. The brand is currently offering new opportunities in the following hot markets:

Austin, Texas
Birmingham, Alabama
Columbus, Ohio
Denver, Colorado
Houston, Texas
Jackson, Mississippi
Louisville, Kentucky
Nashville, Tennessee
San Antonio, Texas
St. Louis, Missouri

What Is Rhea Lana’s Business Model?

Rhea Lana’s is a consignment-based retail franchise that focuses on selling used children's goods at affordable rates. Franchisees hold such events in a variety of locations, including community centers, churches and other rental spaces.

According to Rhea Lana’s franchising website, the brand offers entrepreneurs a flexible business model that allows them to create their own schedule.

“As a Rhea Lana’s franchise owner, you will be able to benefit from a flexible lifestyle while earning income for your family. Rhea Lana’s can fit into your family, whether you are a full-time working mom or a stay-at-home mom.”

Prospective franchisees are not required to have prior experience. The brand provides all the necessary support and training to get its owners up and ready to hold their own consignment event.

How Much Can Rhea Lana’s Franchise Owners Make?

Rhea Lana’s does not have a publicly available Item 19. However, the brand has seen exponential growth in recent years, and the total sales for the top 10 franchises in 2022 were reported at $13,031,937.37. According to Rhea Lana’s website, this is 40% higher than the cumulative 2021 top 10 gross sales. In 2023, the top franchise sales for a single location was reported at $1,789,530.

Additionally, franchisees receive 35% to 40% of all sales revenue, plus 100% of consignor fees, vendor fees, ticket sales and sponsorships. To learn more, contact the team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

How Much Does It Cost To Open a Rhea Lana’s Franchise?

As of the publishing of this story, the initial franchise fee to secure an exclusive territory for a Rhea Lana’s franchise ranges from $16,500 to $19,500 depending on the size of the territory. This fee grants franchisees access to the following:

Extensive training program
A Rhea Lana corporate team member at your first event
Proprietary Point of Sale program
Email system
Website
Rhea Lana store
Sign package
Banner
Owner’s manual
An incredibly valuable and supportive franchise community

The price to launch a consignment event ranges from $11,900 to $14,900 with an additional $20,000 to $25,000. Additionally, franchisees must pay an ongoing royalty of 3% to 1%. This percentage decreases as franchisees’ sales increase, which makes your event more successful as you grow.

Who’s On Rhea Lana’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Rhea Lana’s?

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